1inch Unveils New Identity as DeFi's Core Infrastructure Provider
Leading DeFi ecosystem 1inch has unveiled a new visual and messaging identity, marking its growth and role as a core infrastructure provider. The rebranding coincides with the company's expansion of its SaaS-based model and its pursuit of ISO 27001 and SOC 2 certifications.
1inch's new brand message, 'We move forward as 1', reflects its scale and responsibility in serving both end users and B2B partners. The new visual identity, inspired by Bruce Lee's legendary 1-inch punch, embodies simplicity, sophistication, and maturity.
The rebranding comes as 1inch continues to integrate its SaaS technology with major industry players like Binance, Coinbase, Ledger, MetaMask, and Trust Wallet. Despite the widespread integration, the specific institutions with contractual access to 1inch's technology remain undisclosed.
Looking ahead, 1inch aims to unite the fragmented DeFi news space, balance freedom with connection, and elevate the user experience. Co-founders Sergej Kunz and Anton Bukov envision a future where DeFi is indistinguishable from traditional finance, with 1inch focused on building self-custodial solutions and driving mass adoption through a more intuitive user experience.
1inch's rebranding signals its growth and commitment to strengthening its position as a trusted partner for large businesses and enterprises. With its sights set on uniting the DeFi space and simplifying the user experience, 1inch continues to shape the future of decentralized finance.
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