2D Barcodes Drive Logistics Revolution, GS1 US Leads the Way
A revolution is sweeping through logistics operations, driven by intelligent data capture and the humble 2D barcode. GS1 US, a global leader in data standards, is at the forefront, enabling companies to boost transparency, authenticity, and efficiency across their supply chains.
The shift is gaining momentum, with 36% of companies prioritising inventory management and asset tracking. Meanwhile, 43% are eager for increased transparency in sourcing and traceability. The solution? Incorporating 2D barcodes, which can store up to 7,000 characters, a significant leap from the 48 in one-dimensional barcodes.
GS1 US, through its global standards, is empowering businesses to overcome challenges like poor label quality and outdated scanning systems. These improvements lead to enhanced information exchange, with 47% of companies investing in 2D barcodes for this reason alone. The benefits are manifold: reduced labeling errors, elimination of manual intervention, and real-time visibility across the supply chain. Giants like Amazon, Walmart, and DHL have already embraced these changes, according to a 2025 VDC research report commissioned by GS1 US.
The 'Advancing Logistics Operations through Intelligent Data Capture' report, available at www.gs1us.org/logistics, underscores the transformative power of 2D barcodes and global standards. With 70% of logistics operations grappling with weekly barcode readability issues, the time for change is now. By adopting these solutions, companies can unlock new levels of efficiency, transparency, and trust in their supply chains.
