41% of B2B Pros Prioritize Growth via Efficiency; AI Can Help, Report Finds
A significant 41% of global B2B professionals prioritize growth by optimizing efficiency, as per our 2024 priorities survey. Companies like Lenzing AG focus on operational efficiency and energy optimization to drive profitability and competitiveness. Before adopting AI, it's crucial to first assess and improve current workflows.
AI can support scaling operations without increasing headcount. Our report, 'Unlocking Process Efficiency With AI', available on our website, delves into this. The website also offers resources to help GTM teams optimize processes, data, and technologies for AI deployment.
AI is increasingly used by GTM teams to automate tasks, refine workflows, and reduce human error. It can analyze and recommend improvements to workflows. However, before implementing AI, teams should address siloed processes, integrate technologies, resolve data inconsistencies, and manage change effectively. AI can validate data and maintain consistency, further reducing human error. It can automate repetitive tasks such as data entry and customer segmentation.
AI offers significant potential for GTM teams to scale operations and improve efficiency. By addressing current process issues and leveraging AI's capabilities, teams can drive growth without relying on increased headcount. Our resources, including the 'Unlocking Process Efficiency With AI' report, can guide this transformation.
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