A third of Indians have experimented with Generative AI, yet expectations soar according to Google-Kantar survey findings.
A Fresh Spin
Indians Pan for Gold in the AI Rush, Despite Few Dipping In Yet
While the world is abuzz with artificial intelligence, not many Indians are diving into the fray - just 31% have tried out generative AI tools as per a recent Google and Kantar survey. The country-wide poll, surveying over 8,000 participants across 18 cities, paints a picture of burgeoning interest and aspirations around AI, especially when it comes to boosting productivity, creativity, and communication.
However, awareness is still limited, with a staggering 60% of respondents unacquainted with AI. But the desire to leverage AI tools to better their lives is palpable, with 72% aiming to boost productivity, 77% wanting to amplify their creative faculties, and 73% yearning for more effective communication. Google's AI platform, Gemini, early adopters claim, already offers such benefits. Nearly 92% of users confess that the tool has boosted their confidence, 93% report increased productivity, and 85% believe it stimulates their imaginative powers.
Manish Gupta, Senior Director at Google DeepMind, boasts, "Gemini represents Google's most advanced AI model, pushing the envelope of what's possible - from dynamic video creation with Veo 2 to intuitive conversations through Gemini Live." The aim, he says, is to create a helpful, personal assistant for everyone.
With India leading the world in AI workforce growth, such confidence isn't unfounded. However, the road to such AI-assisted lives isn't without stumbling blocks. Overcoming challenges like getting started (68%) or a lack of skills/guidance (52%) can be daunting. Frustrations are real too - 61% of Indians have abandoned professional or creative goals due to these hurdles, while confidence takes a hit. 73% fret over how their message or tone comes across, and over two-thirds are paralyzed by the fear of exploring new opportunities like cooking or travel.
Beyond the workplace or classroom, Indians yearn for AI support in everyday tasks - from travel planning to budget management. Creativity, too, gets a boost, with 84% hopeful of adopting AI for personal growth, from assisting children with homework to discovering new hobbies.
Data Bytes:
- AI Adoption Low, But Growing: India ranks second globally in AI tool usage[5], with AI-related websites garnering 1.1 billion visits in February, accounting for 9% of the global total.
- Productivity and Automation: About 70% of Indian firms seek AI for automation, heralding a push towards productivity enhancement[2]. GenAI's impact on software development is significant, with over 67% of firms attesting to improved results[2].
- Creativity and Innovation: Over 80% of Indian organizations are eager to develop autonomous agents, which could automate complex tasks with minimal human intervention[2]. Multi-agent workflows are a key focus, suggesting an inclination towards leveraging AI for innovative, coordinated tasks[2].
- Despite the growing interest and aspirations around Artificial Intelligence (AI) in India, only 31% of Indians have tried out generative AI tools, as per a recent survey.
- One of the AI platforms that early adopters claim offers benefits is Google's AI platform, Gemini, with nearly 92% of users confessing that the tool has boosted their confidence, 93% reporting increased productivity, and 85% believing it stimulates their imaginative powers.
- With India leading the world in AI workforce growth, there's a strong emphasis on creating a helpful, personal assistant for everyone using AI, as noted by Manish Gupta, Senior Director at Google DeepMind.
- Beyond the workplace or classroom, Indians yearn for AI support in everyday tasks, such as travel planning and budget management, and are hopeful of adopting AI for personal growth, from assisting children with homework to discovering new hobbies.
- The road to adopting AI-assisted lives isn't without challenges, with concerns like getting started (68%), lack of skills/guidance (52%), and frustration over abandoned goals due to these hurdles being common among Indians.
