Advertising Network Expands with Release of Connected Television Marketplace by Forward-Thinking Company, Future Today
Streamlining Advertising with Future Today
Step into the exciting realm of connected TV (CTV) advertising, as pioneering streaming channel provider Future Today delivers its innovative Future Today Marketplace. This new platform boasts over 1.5 billion privacy-secure impressions, sourced from Future Today's roster of channels such as Fawesome, FilmRise, and HappyKids.
“We’re levelling up the streaming advertising industry,” proclaims Co-Founder Vikrant Mathur. The Future Today Marketplace signifies the next phase in CTV advertising innovation, providing privacy-guarded, brand-safe, premium content within a transparent marketplace trusted by advertisers to deliver tangible outcomes.
A Glimpse into the Future Today Marketplace
Precision Targeting without the Privacy Risk
As the spotlight intensifies on legacy identifiers like IP addresses, conventional device graph methods falter. Understanding this, the Future Today Marketplace employs cutting-edge, ID-less targeting techniques. These forward-thinking strategies leverage first-party data and PII-disregarding solutions, facilitating privacy-compliant targeting, measurement, and attribution, with industry-leading tools like IRIS.TV driving substantial scale and results.
Unparalleled Transparency
Advertisers often grapple with a lack of show-level transparency. The Future Today Marketplace addresses this issue by obscuring PII and offering unprecedented visibility into brand-friendly content, down to individual programs. This ensures advertisers have the data they require to create successful campaigns.
Access to a Wide, High-Quality Audience
ID-less buying grants advertisers access to a high-quality, previously inaccessible family programming audience. This extension amps up traditional TV reach, playing to Future Today’s substantial scale across general entertainment services.
Seamless Integration with Adtech
The Future Today Marketplace harmonizes easily with leading CTV ad tech platforms, such as Magnite, PubMatic, and Index Exchange. This means brand marketers can seamlessly transact through their preferred DSP or direct IO, maximizing performance across Future Today’s extensive CTV inventory.
Impactful Outcomes
Built on solid first-party data signals, Future Today Marketplace partners with leading advanced TV measurement providers, such as EDO, iSpotTV, NCSolutions, to prove and deliver results, including ROI and brand lift.
Empowering Advertisers in the Changing Landscape
Tim Ware, Future Today’s Marketplace vice president, states, “The Future Today Marketplace combines the impact of sight, sound, and motion with the precision of digital buying to drive upper, mid, and lower-funnel metrics for brand marketers, making the most of the rapidly evolving CTV landscape.”
Upgrade Your CTV Game
Discover how Future Today Marketplace elevates the value of its CTV inventory across popular services, incorporating the best technology to create an end-to-end solution for advertisers seeking transparent, privacy-compliant data and insights to drive their performance objectives. Join the Future Today Marketplace revolution today!
- Future Today's Marketplace, a pioneering streaming platform, offers a transparent marketplace for advertisers, serving premium, brand-safe content through advanced ID-less targeting techniques.
- The Future Today Marketplace empowers advertisers with unparalleled transparency, providing show-level insights into brand-friendly content and individual programs, essential for creating successful campaigns.
- Advertisers can access a wide, high-quality audience through the Future Today Marketplace, including previously hard-to-reach family programming viewers, thereby amplifying traditional TV reach.
- The Future Today Marketplace seamlessly integrates with leading CTV ad tech platforms, allowing brand marketers to transact through their preferred DSP or direct IO, ensuring optimal performance across Future Today’s extensive CTV inventory.
