Advertising Sector Expected to Break $1 Trillion Barrier in Revenue for Initial Occasion
Going Giga: The global ad game's about to break a record this year, hitting a whopping $1 trillion in revenue, thanks to a projected 9.5% surge from last year, according to GroupM's latest report.
The WPP media investment powerhouse dropped this juicy nugget in their This Year Next Year 2024 End of Year Global Forecast, released on Dec. 9. That's a significant uptick from their 7.8% growth prediction back in June.
Now, here's a Quick Teaser about the U.S.: GroupM's predicting a 9% growth for 2024, with the overall revenue hitting $379 billion. And they expect a 7% growth for 2025, pushing that figure to $396.73 billion, give or take a few coins.
This ain't it though, folks. The ad world's gonna keep on expanding, with global revenue reaching a staggering $1.1 trillion by 2025. Pure-play digital advertising, including extensions like streaming TV, digital out-of-home (DOOH), and digital newspaper and magazine revenue, is projected to make up a whopping 81.7% of the total haul.
Now, about those tough economic times and all: recent statements hint that GroupM might revise their 2025 U.S. growth downward in mid-2024, thanks to issues like tariffs and inflation. But hey, don't count the U.S. out just yet. Despite these emerging headwinds, it's still forecasted to see mid-single-digit growth, baby!
As for the global ad revenue, third-party data from Emarketer predicts that we'll be smashing that $1 trillion mark in 2025. But folks, remember that GroupM's precise 2024 and 2025 global figures and forecasts were not explicitly cited in the results.
In the global picture, stuff like retail media, backed by tech titans like Google, Meta, and TikTok, are poised to be the big winners. Meanwhile, there are restructuring efforts afoot at GroupM-owned WPP to counter those macroeconomic headwinds.
So there you have it, folks! The ad world's going big, and we're all along for the ride. Keep those coins coming in, and remember to adjust with the times!
- The WPP media investment powerhouse estimates a significant increase in global ad revenue, reaching $1.1 trillion by 2025.
- GroupM predicts that pure-play digital advertising will make up 81.7% of the total global ad revenue by 2025.
- Despite potential revisions to the 2025 U.S. growth due to tariffs and inflation, the United States is still projected to see mid-single-digit growth, according to GroupM.
- According to third-party data from Emarketer, global ad revenue is expected to surpass $1 trillion in 2025, matching GroupM's predictions.
