AI-generated music makers provoke industry discussions about the potential future of music.
In the ever-evolving world of music, a new player is making waves - Artificial Intelligence (AI). The global recorded music market, valued at $29.6 billion, with streaming accounting for approximately $20 billion, could soon see a significant shift with AI's entry.
One such pioneer in this field is Oliver McCann, better known by his stage name imoliver, a British AI music creator. McCann, who lacks any musical talent or background, expresses optimism about AI music being accepted as a musical art form and opening up opportunities for AI in the charts.
Recently, McCann signed with independent record label Hallwood Media, marking the first time a music label has inked a contract with an AI music creator. McCann's songs span a range of genres, including indie-pop, electro-soul, country-rap, among others.
Across the Atlantic, Lukas Rams, a Philadelphia-area resident, uses AI to create songs for his band Sleeping With Wolves. Rams, who used to play drums in high school bands, discovered AI and has since created three albums for the band, planning to post them online.
AI song generation tools like Suno and Udio have spawned a wave of synthetic music. However, their rise has not been without controversy. Last year, three major record companies - Sony Music Entertainment, Universal Music Group, and Warner Records - filed lawsuits against Suno and Udio for copyright infringement.
The current standards or rules for the use of AI-based music generators by music producers and labels in Germany focus primarily on integrating AI as a tool for idea generation and workflow acceleration, while maintaining human creative control. Legal specifics such as copyright and licensing remain evolving but emphasize producer responsibility over AI-generated content, with no fixed industry-wide regulations strictly codified yet as of 2025.
AI song generators can produce lyrics as well as music, but many users prefer to write their own words due to concerns about cliché and lack of creativity. Deezer estimates that 18% of songs uploaded to its platform every day are purely AI generated, though they only account for a tiny amount of total streams.
For creators like McCann, the potential of AI to let anyone create a hit song is poised to disrupt the music industry's production pipeline. McCann, for instance, writes the lyrics for his songs in just 10 minutes, but generates multiple versions to match his vision, sometimes spending up to 8-9 hours. McCann creates up to 100 different versions of a song before he's satisfied with the result.
Experts compare the current state of AI music to the "Wild West" due to the lack of legal clarity over copyright. As AI continues to transform the music world, it remains to be seen how the industry will adapt and evolve in response to this technological shift.
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