AI music creation platform Elevenlabs introduces a "lawful" AI music generator
In the world of artificial intelligence (AI), ElevenLabs is making waves with its AI music producer, Eleven Music. The German-based company has found itself at the centre of attention, with the GEMA taking legal action against SUNO, an AI music producer that bears a striking resemblance to Eleven Music.
Eleven Music, valued at $3.3 billion, is revolutionising the music industry by offering a commercially viable solution for film, TV, social media videos, advertising, or video games. The main motivation for companies using Eleven Music is the significant reduction in licensing costs, as they would have had to spend considerably more for "normal" stock material.
However, the stability of Eleven Music project depends largely on the efficiency of content filtering. The model is designed to avoid reproducing artist names or specific song lyrics, and it blocks content with violent, obscene, or illegal texts to prevent copyright infringement and misuse.
The competition in AI audio is heating up, with competitors like Synthesia, HeyGen, RunwayML, and Google's VEO catching up. Analysts see great potential for AI in the "stock music" area, where complex and expensive licensing deals are currently required.
Societal, legal, and ethical questions remain, such as fair artist compensation, reliability of filters, and long-term audience reactions to music not created by humans. The American performing rights organization ASCAP emphasises that AI innovations can only thrive if the rights of human creators are respected, and unauthorized data usage could threaten both artists and the creative economy.
Mati Staniszewski, Co-Founder and CEO of ElevenLabs, hints at potential agreements with major labels Universal, Sony, and Warner. However, ElevenLabs has not publicly disclosed any contracts with specific musicians or record labels, and there is no confirmed information about ongoing negotiations with major labels such as Universal, Sony, or Warner.
ElevenLabs uses music from rights administrators Merlin Network and Kobalt Music Group, which represent independent artists like Adele, Nirvana, Mitski, Carly Rae Jepsen, Phoebe Bridgers, Beck, Bon Iver, and Childish Gambino. Around 20 customers use Eleven Music for film and TV productions, game development, fitness and meditation apps, and individual creative projects.
In Germany, subscription descriptions only allow usage in social media and for advertising purposes; business applications (in-store music in retail) or distribution via streaming services are excluded. Eleven Music is an expected step towards professional, legally secure use of AI-generated music.
As the AI music industry continues to evolve, it will be interesting to see how companies like ElevenLabs navigate the complex web of legal, ethical, and societal challenges. With the potential to revolutionise the music industry, AI music generation is a field to watch.
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