Amazon establishes a new presence in East Side Tower
Amazon's Berlin Expansion Causes Stir 🚀
Things are heating up in Berlin as titan of tech, Amazon, has set up shop in the East Side Tower on Warschauer Straße, relocating 2,500 employees from various city locations. The 140+ meter tower, newly opened, will accommodate around 3,000 Amazonians in the near future 👩💼👨💼.
The imposing East Side Tower now houses 33 out of 35 floors, with Amazon establishing its research and development department in Germany there 💡🔬. To add a local touch, the Kiezlab, a neighborhood hangout for local clubs and initiatives, will also be moving into Amazon's lair 🌱👨🤝🧔.
Berlin's ruling mayor, Kai Wegner (CDU), attended the grand opening. "Berlin welcomes Amazon with open arms," he beamed. However, a small but vocal group protested outside the skyscraper, fearing Amazon's unchecked influence on infrastructure and real estate markets in the capital. In a symbolic gesture, demonstrators renamed the thoroughfare "Amazon Straße" 🧑
- The expansion of Amazon into the German industry, particularly finance, investing, and technology, is creating a significant stir in the business world, with real-estate markets and general news also following the development closely.
- The tech giant's move into the capital's East Side Tower indicates a growing interest in local research and development, potentially impacting Berlin's real-estate and infrastructure.
- The presence of Amazon in Berlin politics is a topic of discussion, as the company's growth may have implications on local clubs, initiatives, and various city locations.
- The Kiezlab's decision to join Amazon within the East Side Tower underscores the tech company's influence on the city's general-news landscape, broadening Amazon's reach beyond just business and finance.
