American Express Launches Amex Ads for Targeted Brand Engagement
American Express has launched Amex Ads, a new digital advertising platform connecting brands with its 34 million U.S. Consumer Card Members. The platform promises sophisticated measurement tools and first-party data to enhance brand engagement.
Piloted campaigns with Marriott Bonvoy and TUMI exceeded expectations. Marriott saw results 3x higher than target benchmarks, while TUMI achieved a 30% increase. Amex Ads links ad exposure to online and offline sales, helping measure return on advertising spending.
TUMI praised the targeted nature of its campaign, allowing it to reach new millennial and Gen Z audiences. American Express ensures brand safety, privacy, and relevant ad content for Card Members during key platform moments. Amex Ads builds on the success of Amex Offers, which drove $15 billion in global spend in 2024, including $13 billion in the U.S. The platform uses first-party data to deliver targeted and timely messages to receptive customers on its digital platforms.
Amex Ads will initially launch on AmexTravel.com and expand to other American Express-owned platforms. Business clients seeking targeted, personalized advertising opportunities are likely key customers. Brands can serve high-spending Card Members relevant, contextual ads in moments they are likely to engage, shop, and spend with the brands they love.
