Apple's latest takeover may necessitate adjustments in Apple Music's operations.
Apple's recent foray into the AI music realm hasn't involved an acquisition, but rather a move by its subsidiary, AIBotics, acquiring DigiTrax Entertainment. This acquisition, while not directly related to Apple, is significant in the rapidly evolving world of AI music technology.
The startup AI Music, which Apple was rumored to have acquired, utilized artificial intelligence to create custom soundtracks by piecing together royalty-free music. Their "Infinite Music Engine" adapted music for various professions, even synchronizing it with heartbeats. The startup aimed to give consumers control over their music choices and the power to edit songs to fit their needs or create dynamic solutions tailored to their audiences.
In an interview with Music Ally, AI Music's CEO, Siavash Mahdavi, discussed how the tech could adapt music based on users' activities, such as increasing the tempo during exercise and slowing it down during relaxation. These advanced applications allowed the AI to transform, adapt, and even swipe-to-choose versions of songs based on personal preferences.
With Apple's acquisition rumors and their recent purchase of classic music service Primephonic, the potential uses of AI music technology are vast. Apple could use this technology in various services, such as Apple Music, creating remixes of existing songs or generating unique soundtracks for Apple TV+ and Apple Fitness+. The legal concerns surrounding AI-generated music are complex, including copyright, fair use, and ethical compensation for creators.
As AI technology advances in the music industry, legal considerations will continue to evolve. Companies are committed to developing AI solutions that are strictly trained on fully licensed content, ensuring fair compensation for creators while promoting creative freedom. The future of AI in music is an exciting yet complex field that Apple and other tech giants will undoubtedly explore.
The acquisition of DigiTrax Entertainment by AIBotics, a tech subsidiary of Apple, highlights the importance of technology in shaping the future of music. Maybe, in the near future, we might see Apple incorporating artificial intelligence music technology into LinkedIn, allowing users to set their music preferences based on their professional activities. The advancements in AI music technology could potentially enable Apple Music to generate custom soundtracks for different activities, similar to how AI Music's "Infinite Music Engine" adapts music for heartbeats or exercise.
