"Arm-based Chromebooks' top supplier, MediaTek, is the focus of Adam King's latest analysis on the increasing popularity of Chromebooks"
MediaTek, a leading provider of semiconductor solutions, is making significant strides in the Arm-based personal computing market, with a particular focus on Chromebooks and potential forays into Windows on Arm PCs.
The Taiwanese company's chipsets power a variety of devices, including the Lenovo Tab Plus, Lenovo Chromebook Duet 11, Samsung's Galaxy Tab S10, and several other devices. MediaTek's latest offering, the Kompanio Ultra 910 chip, is currently powering premium Chromebooks. This processor, with its industry-leading neural processing units (NPU), delivers up to 50 TOPS (trillions of operations per second), ensuring long battery life (up to 17 hours) and AI-driven capabilities.
In the Chromebook market, MediaTek has collaborated closely with Google and Lenovo, releasing devices like the Lenovo Chromebook powered by the Kompanio Ultra 910. These devices focus on combining performance, AI processing, and efficiency, targeting premium Chromebook segments and competing closely with Apple's MacBook Air on battery longevity and portability.
Regarding Windows on Arm PCs, MediaTek is building the best silicon for AI and peripheral computing, while working on ecosystem and software integration with major partners, including Google and NVIDIA. Although the Kompanio Ultra 910 currently powers Chromebooks, MediaTek's broader vision involves evolving business models with multi-vendor chiplets and closer ecosystem partnerships, which suggests future efforts to expand silicon offerings to Windows on Arm devices alongside Chromebooks.
MediaTek's Adam King stated that consumers want their devices to do more without worrying about battery life. This philosophy is reflected in MediaTek's Kompanio series of chipsets, which offer fantastic performance, extreme power-efficiency, and impressive AI and multimedia capabilities for Chromebooks.
MediaTek's dominance in the Arm-based Chromebook market is due in part to years of experience creating processors for the ChromeOS platform. However, Qualcomm's Snapdragon X chipset could lead to more Qualcomm-powered Chromebooks in the future.
MediaTek is also expanding into other industries, including the automotive industry with their Dimensity Auto series and Chromebooks with their Kompanio family. The company's Filogic series of processors, designed for Wi-Fi 6 and Wi-Fi 7 end-to-end devices, often power connectivity solutions.
In a recent development, MediaTek hinted at something exciting coming from them in the next couple of months, possibly related to Google's plan to utilize Android in Chromebooks. This could lead to faster time to market for leading AI features.
This article is part of a special issue featuring exclusive interviews with various tech companies, including MediaTek, Apple, AMD, Intel, Qualcomm, Nvidia, and more. Stay tuned for more insights into the world of technology.
- MediaTek's latest chip, the Kompanio Ultra 910, powers premium Chromebooks, delivering long battery life and AI-driven capabilities.
- In the Chromebook market, MediaTek collaborates closely with Google and Lenovo, focusing on combining performance, AI processing, and efficiency.
- The Taiwanese company is building the best silicon for AI and peripheral computing, also working on software integration with partners like NVIDIA for potential Windows on Arm PCs.
- MediaTek's philosophy for devices is to make them do more without compromising battery life, which is reflected in their Kompanio series of chipsets.
- MediaTek's dominance in the Arm-based Chromebook market is based on their years of experience creating processors for the ChromeOS platform, but Qualcomm's Snapdragon X chipset could challenge that dominance.
- MediaTek is expanding into other industries, including the automotive industry and Chromebooks with their Dimensity Auto series and Kompanio family, respectively.
- The company's Filogic series of processors often power connectivity solutions for Wi-Fi 6 and Wi-Fi 7 end-to-end devices.
- MediaTek hinted at a potential collaboration with Google, possibly involving Android in Chromebooks, which could lead to faster time to market for leading AI features.
- This special issue features exclusive interviews with tech companies like MediaTek, offering insights into technology, gadgets, computer, smartphones, data-and-cloud-computing, artificial-intelligence, and various other domains of the tech industry.
