Artificial Intelligence Company, Creatify, Secures $15.5 Million Series A Funding, Reshaping Video Advertising Industry
Creatify Secures $15.5 Million in Series A Funding for AI-Powered Video Ad Platform
The AI platform, Creatify, which is revolutionizing the video advertising landscape, has secured $15.5 million in Series A funding co-led by WndrCo and Kindred Ventures. This latest round brings the company's total funding to $23 million, with early investors such as NFDG, Millennium New Horizons, Creator Ventures, and Leadout Capital also providing backing.
In just 18 months since its inception, Creatify has achieved an impressive $9 million in annual recurring revenue (ARR), demonstrating the growing demand for its platform. The platform has become the preferred choice for marketers seeking to streamline video ad creation, testing, and optimization, with over 1.5 million marketers and 10,000+ teams using the platform. Global brands like Alibaba.com, Comcast, Binance, and Zumper trust Creatify for its capabilities in automating the entire video ad lifecycle, making it faster and more cost-effective for brands to create high-performance video ads.
The company was founded by tech leaders Yinan Na, Ledell Wu, and Xin Zhou, who bring extensive experience from Meta and Snap to develop an AI-driven solution addressing traditional video ad production challenges. Creatify's solution makes high-quality video ads accessible to businesses of all sizes.
Introducing AdMax: The Future of Video Ad Creation
The funds raised will be utilized to launch AdMax, Creatify's most ambitious project to redefine video advertising. AdMax is an end-to-end AI-powered advertising agent that automates creative inspiration, production, testing, and performance optimization within a single platform.
Key features of AdMax include ad monitoring, AI-powered video generation, 700+ AI-generated avatars, a creative testing engine, and API access & team workspaces, designed to optimize return on ad spend (ROAS) and cost per acquisition (CPA) while streamlining video production at scale.
According to Jeffrey Katzenberg, co-founder of DreamWorks and Founding Partner at WndrCo, who will join Creatify's board, "Creatify is not just making video ads easier to produce; it's redefining how modern advertising works. In a world where brands must be present everywhere, all the time, Creatify is purpose-built to meet that demand at scale."
A Revolution in the Advertising Landscape
The impact of Creatify's platform is evident. Zumper now produces over 300 videos per month, saving $20,000 in the process. NewsBreak has significantly reduced creative production time, launching tailored creatives in minutes rather than days, while improving performance across different audience segments.
James Borow, Vice President of Product and Engineering at Comcast, shared, "Creatify is changing the game for TV advertising. By identifying key obstacles in ad creation, Creatify is making TV advertising accessible to brands of all sizes."
Ryan Ludlow, General Manager at NewsBreak, added, "Creatify's Ad Creation tool removes creative roadblocks, giving advertisers the ability to produce high-quality video creatives quickly. It's been a game-changer for our most successful advertisers, allowing them to scale efficiently."
Scaling Advertising with AI
Generative AI is transforming the advertising industry by automating and streamlining video ad production, making it possible for what once required specialized teams and lengthy production cycles to be achieved quickly and cost-effectively. AI models, such as Creatify's AdMax, analyze performance data and generate tailored content, thereby enhancing creativity while optimizing for maximum impact.
One advantage of generative AI is its ability to scale campaigns across multiple platforms with minimal effort, enabling businesses to reach diverse global audiences without compromising brand consistency. This is particularly crucial as brands strive to connect with consumers worldwide in an increasingly digital landscape.
By automating the ad creation process, generative AI frees marketers to focus on strategy and innovation, allowing for faster, smarter decision-making and more personalized ad experiences, leveling the playing field for brands of all sizes.
Creatify's Future Plans
With the Series A funding, Creatify will accelerate its efforts to expand its platform and enhance customer success. The company aims to improve its AI capabilities and continue delivering value to its growing user base, while also pursuing active hiring to support its expansion.
"We're excited to continue building tools that empower marketers to create smarter, more effective ads," says Yinan Na. As the advertising industry embraces AI-driven technologies, platforms like Creatify are well-positioned to contribute to the ongoing transformation of how video ads are created, tested, and optimized.
- The funding secured by Creatify will be utilized to launch AdMax, an end-to-end AI-powered advertising agent that automates creative inspiration, production, testing, and performance optimization, showcasing technology's potential in revolutionizing business practices, particularly in investing in the future of video advertising.
- AI-driven tools like AdMax, optimized for return on ad spend (ROAS) and cost per acquisition (CPA), have the ability to streamline video production at scale while enhancing creativity, making high-quality video ads accessible to businesses of all sizes, a crucial factor in the ongoing technological transformation of the advertising landscape.
