Artificial Intelligence firm, Brandtech, unveils Chorus: a new system that translates AI-generated recommendations into actionable strategies for content creators.
In the rapidly evolving digital landscape, the intersection of Artificial Intelligence (AI) and influencer marketing is shaping the future of content creation and consumer engagement. One such collaboration, Chorus, a joint venture between Jellyfish's Share of Model platform and Collectively, is leading this charge, helping brands adapt to consumers who start their purchase journey with large language models (LLMs) like Google's Gemini and Meta's Llama.
Chorus reflects a brand's AI-generated reputation back to marketers, offering a unique insight into how AI models perceive a brand. By running prompts and multimodal inputs (text, images, and customer personas), Chorus maps each major LLM's latent-space associations, providing valuable information about a brand's perceived strengths and weaknesses.
This data is then used to commission or optimize creator partnerships, reinforcing strengths and addressing weaknesses. In doing so, creator content becomes a direct lever to shape how AI models suggest the brand, making it a strategic asset for influencing the AI-first discovery process.
Chorus offers a roadmap for integrating creator marketing into the evolving AI landscape, aligning content investments with algorithmic criteria. It ranks which pieces of creator work align most closely with desired AI perceptions and highlights themes or messaging that resonate. This information is embedded into campaign briefings and performance reviews for faster pivoting, ensuring that campaigns remain relevant and effective in the AI-driven world.
Brands can even preview how AI models like Gemini might describe their new product lines and collaborate with creators whose content aligns with the desired description. Haleon's wellness brands have seen success with Chorus, retooling creator briefs to emphasize attributes valued by AI models.
This strategic approach to influencer marketing is not limited to Chorus. In general, AI can be used to analyze large datasets to identify effective influencers and content types that resonate with specific audiences. AI tools can assist in creating personalized content that aligns with the preferences of target audiences, match brands with influencers who best align with their brand values, optimize content posted by influencers in real-time, and continuously monitor the performance of influencer campaigns.
In conclusion, the collaboration between Jellyfish's Share of Model platform and Collectively, represented by Chorus, is paving the way for a new era in marketing. By leveraging AI to enhance the strategic selection, content creation, and performance monitoring of influencer partnerships, brands can effectively shape AI-powered customer choices, ensuring their content remains relevant and impactful in the AI-driven world.
Technology plays a significant role in shaping the future of influencer marketing, as Chorus, an AI-powered platform, offers insights into how AI models perceive brands. By analyzing data from major language models and creator content, Chorus helps brands optimize their influencer partnerships, making AI a strategic tool for shaping AI-first discoveries.
