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Artificial Intelligence Now Bolsters Hollywood's Arsenal in Talent Disputes: "The Figures Speak for Themselves"

Streaming industry representatives, including Priyanka Chopra Jonas, are harnessing the power of AI data to emphasize their clients' worth and transform discussions on talent contracts in the current streaming landscape.

, and Administrator

2025 September 5 . 5:40 AM

2 min read

Hollywood Employs AI as a Powerful Tool in Talent Contract Disputes: 'The Facts Speak for... — Hollywood Employs AI as a Powerful Tool in Talent Contract Disputes: 'The Facts Speak for Themselves'

Artificial Intelligence Now Bolsters Hollywood's Arsenal in Talent Disputes: "The Figures Speak for Themselves"

In the ever-evolving world of entertainment, artificial intelligence (AI) is making a significant impact, revolutionizing the way talent is represented and films are analysed.

One of the most notable changes is in the realm of talent representation. Manipulation, such as buying bots to inflate follow numbers, has long been a concern, but the advent of AI tools has made it easier than ever to detect fakes, reducing the incentive to cheat. Acharia, a talent rep, is one of a small but growing legion of professionals who are harnessing AI data to better advocate for and negotiate on behalf of their clients.

The data provided by AI is accessible to anyone, not just top-level talent representatives. This transparency is a game-changer, enabling everyone to extrapolate and interpret the data to their advantage. For instance, Joseph Quinn, the breakout star of "Stranger Things" Season 4, was previously only estimated to be having an impact, but now AI can provide hard numbers that align with data gathered by streamers.

Streaming services have been using AI tools for at least two years to assess a show or film's value, although they have not shared this data with talent. However, AI tools, such as those offered by Facebook and Anthropic, have brought greater transparency for reps looking to know and leverage their client's impact.

The recently launched action-comedy film "Heads of State" on July 2, starring Idris Elba as the leader of the United Kingdom and John Cena as the leader of the United States, serves as a prime example of AI's influence. The film, which stars Priyanka Chopra Jonas as a senior MI6 agent and the third lead, was the fourth-most-watched Amazon MGM Studios film of all time on the platform.

Chopra Jonas' performance in "Heads of State" resonated deeply with the massive Indian population, contributing significantly to the film's success, as indicated by reviews and social media. In fact, Chopra Jonas generated more than double the buzz of her male co-stars for the film, with the conversation around the film centered on her at a rate of 50% to 60%.

Anjula Acharia, Chopra Jonas' manager, believes that the data shows that Chopra Jonas was the main driver of the film's success. AI data can help identify where cultural interest is building quickly, providing valuable insight during talent negotiations.

Sunny Dhillon, founder of Kyber Knight, sums it up best when he says, "AI gives creators superpowers to not only create content but also to see how it's consumed." This newfound ability to understand and leverage data is transforming the entertainment industry, empowering both talent and their representatives to make more informed decisions and navigate the industry with greater confidence.