At the Consumer Electronics Show (CES), Kia has revealed the modular design of their vehicle, PBV, alongside the concept of the PV5 model.
Kia has unveiled its ambitious new venture, the Platform Beyond Vehicle (PBV) business, at the Consumer Electronics Show (CES) in Las Vegas. The South Korean automaker aims to position itself as the first mover in the global PBV market.
The PBV business will be based on an all-new, modular vehicle design, as previewed by the Kia Concept PV5. This innovative approach will allow for advanced, tailored interiors that provide ultimate freedom and flexibility, redefining the concept of space and opening new businesses and lifestyles.
Kia's PBVs are not just cars; they are a total mobility solution, combining electric vehicles (EVs) with advanced software. The company's expertise in EV mass production will be utilised in this new venture, and the PBVs will be part of Hyundai Motor Group's ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.
The PBV vision includes a multi-phase plan to revolutionise the mobility industry. Kia's PBVs are designed to optimise vehicles and services for specific market and business circumstances, making them an enabler of business innovation.
Moreover, Kia's PBV business aims to fulfil unmet needs of diverse customers and communities. It is customer-centric and is based on a management system that caters to specific market and business circumstances.
Interestingly, Faraday Future also presented the platform "beyond the vehicle" as a future strategy at CES, initially using this modular technology platform in their new electric family and business van, the FX Super One. The Hyundai Motor Group's rapidly developing SDx strategy and related future businesses will be incorporated into Kia's PBVs.
In conclusion, Kia's PBVs are a step towards revolutionising the mobility industry. By embracing this new approach, Kia is not only redefining the traditional concept of automobiles but also paving the way for a more flexible, customer-centric, and innovative future in transportation.
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