Attendance at NAB Show New York exceeds 12,000 participants
NAB Show New York 2024 Concludes Successfully with Over 12,000 Attendees
The NAB Show New York 2024, held at the Jacob K. Javits Convention Center, concluded on October 10, attracting more than 12,000 professionals from various industries. According to Karen Chupka, executive vice president and managing director of NAB Global Connections and Events, the event is a crucial gathering for professionals seeking to connect, explore new technologies, and make key business decisions.
The 2024 show saw a similar number of attendees as the previous year (12,231). Moreover, 79% of attendees were actively involved in buying decisions, an increase of approximately 6% from the previous year. This surge in active buyers indicates a growing interest in the event and its offerings.
The show featured around 250 exhibitors, with approximately 50 being first-timers. These newcomers joined established brands such as Bank of America, Best Buy, IBM, JP Morgan Chase, and others, reinforcing the event's expanding reach. Notable media organisations, including ABC, CBS, NBC, FOX, HBO, and others, were also in attendance.
The Q4 timing of the show offered professionals an opportunity to explore end-of-year purchases and prepare for 2025. The event allowed attendees to finalise their budgets for the Q4 buying season and set the stage for the coming year. The show also attracted growing enterprise audiences, including government agencies, higher education, finance, and more.
Exhibitors at NAB Show New York provided tools and solutions that will shape content creation, distribution, and monetization in the coming year. The event served as a platform for the launch of around 20 new products, further emphasising its significance in the industry.
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Preliminary data shows that approximately 64% of attendees were first-timers at the event, indicating a growing interest and a fresh regional audience for exhibitors. Furthermore, 34% of attendees served as final decision-makers at the event, highlighting the event's importance in driving business decisions.
In conclusion, the NAB Show New York 2024 was a resounding success, attracting a diverse audience, showcasing innovative products, and providing a platform for key business decisions. As we look forward to 2025, the event is poised to continue its growth and significance in the industry.
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