AudienceProject Boosts Netflix Campaign Measurement
AudienceProject has enhanced its cross-media measurement capabilities with a new integration, enabling advertisers to gain independent insights into the reach and frequency of their Netflix account campaigns. This integration covers the UK, Germany, France, Italy, and Spain.
Advertisers can now analyze Netflix movies campaigns in isolation or compare them with other channels such as online video, connected TV, social media, open web, and linear TV. This comprehensive view helps in understanding the full picture of campaign performance.
The integration enables measurement of Netflix login campaigns across all devices within the AudienceReport platform. This includes smartphones, tablets, smart TVs, and computers. It provides a holistic view of campaign reach and frequency, regardless of the device used.
Several companies across the mentioned countries have already partnered with AudienceProject to measure their Netflix campaigns. These partnerships allow advertisers to analyze campaign success specifically on Netflix or in combination with other media channels.
AudienceProject's direct integration with Netflix expands advertisers' ability to measure and understand the impact of their campaigns on the streaming platform. This integration covers multiple countries and devices, providing a comprehensive view of campaign performance.
