Automation Conference 2025: Enhancing Automation Expertise Through Innovation to Motivate
At AutomationCON 2025, held from April 29 to May 1, industry professionals gathered in Alpharetta, GA, to explore the latest advancements in industrial automation. The three-day event, which marked a pursuit of progress in the industry, attracted 250 attendees from across the United States, Canada, Mexico, and Brazil.
The event featured more than 60 hands-on workshops and 12 general-session topics, all aimed at deepening attendees' knowledge of B&R technologies. Key takeaways included networking and knowledge sharing, hands-on workshops, and the Innovation Space.
In the relaxed and fun environment of Lake Lanier Resort, B&R executives such as Florian Schneeberger (CTO), Susana Gonzalez (CSO), Sridharan Rangarajan (VP Software), and Wilfried Guerry (Global Product Manager Motion & Drives) shared insights about the B&R portfolio and innovations. Guests were also introduced to technology demonstrations in the Innovation Space, where proof-of-concept testing with customers is conducted.
The event provided opportunities for connecting, learning, and elevating automation skills. Attendees were able to connect with industry peers and gain insights into B&R’s latest technological advancements. The hands-on workshops offered extensive practical training sessions covering various aspects of B&R’s automation solutions.
AutomationCON 2025 was designed to reinforce the power of community in industrial automation. It looked forward to continuing its journey with customers and setting new standards in the industry. The event's focus was on automation and innovation, showcasing cutting-edge automation technologies and their applications.
B&R is currently assembling some products at its new US headquarters, further demonstrating its commitment to the industry and its customers. AutomationCON 2025 was a testament to the company's dedication to delivering innovative solutions and fostering a vibrant community of automation professionals.
The three-day event, AutomationCON 2025, brought together industry professionals from various countries, aiming to foster a community in industrial automation and showcase advancements in technology. Attendees gained insights into B&R's latest technological innovations, which also included hands-on workshops and knowledge sharing about the company's portfolio. This event, embedded in the landscape of business and finance, underscored B&R's dedication to the automation industry, reflected in their commitment to assembling products within their new US headquarters.
