Award granted for Advanced Amazon Web Services Advertising and Marketing Technologies Competency
In a significant development, Reply Deutschland SE has been awarded the 'AWS Advertising and Marketing Technology Competency' by Amazon Web Services (AWS). This recognition certifies Reply's technical expertise and extensive project experience in developing and implementing advertising and marketing solutions on the AWS Cloud.
This achievement is a testament to the strategic partnership between Reply and AWS, strengthening Reply's role as a reliable technology partner, supporting companies in developing marketing and communication strategies with the latest AWS cloud and AI technologies.
Modernizing Digital Ad Platforms
One of the notable projects that led to this recognition was the modernization of a European Media and Entertainment Company's digital ad platform by Storm Reply. The solution, distributed across multiple AWS regions, was designed to optimize response time and deliver 45% more performance, 30% less latency, and 45% lower operating costs. The modernized platform now processes over a billion ad requests monthly on hundreds of websites.
Storm Reply's long-standing experience in cloud-native and data-driven architectures on the AWS platform played a crucial role in achieving this success. Similarly, Data Reply demonstrated their ability to realize effective and scalable solutions with AWS technologies, as evidenced by their work on a multilingual content platform for an International Jewelry Manufacturer. This project significantly reduced production time and costs and increased agility in global campaign implementation.
Embracing FinOps Practices and Serverless Orchestration
The modernization efforts also incorporated FinOps practices, energy-efficient computing, and serverless orchestration. These innovations allowed for the automatic shutdown of unused environments, contributing to the overall efficiency and cost-effectiveness of the solutions.
AWS Services in Action
Aston Martin's data-driven marketing transition is supported by a modern data platform developed by Data Reply on AWS. AWS services such as Lambda, Amazon Kinesis, Amazon Redshift, Amazon S3, and machine learning components provide precise insights for Aston Martin. The platform also integrates real-time data from digital and physical touchpoints, offering a unified, up-to-date view of customer behavior.
The platform automatically creates localized promotional videos for over 30 countries using Amazon Bedrock and Amazon SageMaker, enabling personalized content and dynamic campaign management for Aston Martin.
Joining a Prestigious Group of Strategic Partners
Other recognized strategic partners in the advertising and marketing environment with this AWS competency include Lineate, ClickHouse, SOCi, and TEAVARO. This recognition places Reply in a prestigious group of companies that offer powerful solutions in areas such as data and audience management, privacy-friendly data collaboration, advertising intelligence, ad platforms, and digital customer experiences.
Storm Reply and Data Reply position themselves as a strategic partner in the advertising and marketing environment, offering solutions that leverage the capabilities of AWS technologies to deliver efficient, scalable, and effective advertising and marketing solutions.
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