B2B creativity gets its own spotlight at the 2022 Cannes Lions festival
The Cannes Lions International Festival of Creativity is making a grand return as an in-person event in June 2022, after two years of remote programming. As part of this comeback, the festival has introduced a new award category - the Creative B2B Lion.
Philip Thomas, Chairman of Cannes Lions, shared updates regarding the 2022 festival, announcing the Creative B2B Lion as a new addition to the awards program. This category is specifically designed to recognize outstanding creativity in business-to-business marketing.
The Creative B2B Lions category is expected to bring a new dimension to the Cannes Lions awards program, acknowledging the unique challenges and creative solutions that define business-to-business marketing. The award celebrates creative work that effectively engages, inspires, and delivers value in B2B contexts, reflecting how creativity drives meaningful relationships and business outcomes within the B2B sphere.
The inaugural Creative B2B Grand Prix was awarded to Sherwin-Williams for their AI Color Tool designed for architects, highlighting innovation in combining technology and creativity for a B2B audience.
The Creative B2B Lions category, like the Media Lions and Creative eCommerce Lions categories, has undergone changes in the 2022 Cannes Lions awards program. However, no further details about these changes were provided.
The introduction of the Creative B2B Lions category is expected to attract a different set of entries compared to the traditional consumer-focused categories in the Cannes Lions awards program. The category is designed to honor innovative work for businesses targeting other businesses.
The specifics of the Creative B2B Lion category, such as criteria or judging process, were not disclosed. However, the award's establishment reflects Cannes Lions' expanding recognition of diverse creative disciplines and the growing importance of B2B communications in the creative industry.
The Creative B2B Lions category focuses on work that aims to attract businesses, not consumer customers. As the festival prepares for its in-person return, the Creative B2B Lions category promises to add a new and exciting dimension to the Cannes Lions awards program.
Read also:
- Elon Musk Acquires 26,400 Megawatt Gas Turbines for Powering His AI Project, Overlooks Necessary Permits for Operation!
- U Power's strategic collaborator UNEX EV has inked a Letter of Intent with Didi Mobility to deploy UOTTA(TM) battery-swapping electric vehicles in Mexico.
- Global Gaming Company, LINEUP Games, Moves Into Extensive Global Web3 Multi-Platform Gaming Network
- Toyota strikes a deal in Shanghai for a solely owned Lexus electric vehicle production plant.
