Betting software supplier EveryMatrix initiates operations in West Virginia, partnering with BetMGM and RSI for the launch.
EveryMatrix has fortified its presence in the rapidly growing US iGaming market, striking partnerships with prominent operators in West Virginia – BetMGM and Rush Street Interactive. The deal will see the company offer a vast library of games from its third-party and in-house studios, including titles from Armadillo Studios, Fantasma Games, and SlotMatrix, to these operators in the Mountaineer State.
Based on the approval of the games and the possession of requisite licenses by the suppliers, EveryMatrix can potentially offer over 30,000 games to its new partners. This strategic move is part of EveryMatrix's ambition to consolidate its presence in the regulated iGaming market, with previous entries in New Jersey and Michigan, and existing licenses held in Connecticut and Pennsylvania.
The US market, alongside Ontario, Canada, is recognized as one of the most vibrant online casino markets globally. EveryMatrix Americas President, Eryk Nyman, has expressed excitement about the opportunity to expand with these tier-one operators, with a widespread presence across the region.
EveryMatrix has reported robust performance and ambitious expansion plans, having recorded a record-setting 2024 performance across all verticals. The company's growth strategy involves strategic acquisitions, such as the recent acquisition of Fantasma Games to strengthen its in-house production capabilities. Similarly, EveryMatrix has secured entry into the burgeoning European market, such as Croatia.
EveryMatrix, under the leadership of President Erik Nyman, follows a strategic growth approach in the highly regulated US environment. The company emphasizes careful market entry and compliance, having secured board approval to set up operations initially in New Jersey before expanding to other states. The company aims to scale its presence across 2025 and beyond.
EveryMatrix, under the leadership of President Erik Nyman, is set to leverage technology in their expansion strategy, aiming to offer their vast library of games, including those from in-house studios like SlotMatrix and Fantasma Games, to tier-one operators in the US casino market, such as BetMGM and Rush Street Interactive. As the company continues to strengthen its in-house production capabilities through strategic acquisitions, like the recent one of Fantasma Games, it is poised to potentially offer over 30,000 games to its partners in the US iGaming market, following the approval of the games and the possession of requisite licenses by the suppliers.
