Bitcoin Searches Drop, Bitwise Leader Finds Positive Aspects
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Latest figures from Google Trends show that searches for Bitcoin have dropped to lows unseen since October 2024. The search score for this term is now at 28 on a 12-month scale, the lowest level since said date.
Google search interest for Bitcoin peaked in November 2024, shortly before the cryptocurrency surpassed $100,000 for the first time.
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Shining Light
Bitwise Invest CEO Hunter Horsley pointed out that the recent Bitcoin recovery doesn't seem driven by retail investors due to the lack of search interest. Instead, it appears that sophisticated investors are keeping the cryptocurrency afloat amid global economic uncertainty caused by trade disputes.
"Institutions, advisors, corporates, and nations have stepped in. The types of investors buying Bitcoin are broadening," Horsley commented.
Relentless Push
On Sunday, Horsley stated that the fact that tens of millions of people are working to make Bitcoin succeed is the cryptocurrency's most powerful attribute.
"Betting against Bitcoin isn't just betting against proof of work, or a digital store of value. It's betting against the relentless will of a growing force," he emphasized.
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Institutional Investment Trends
In 2025, institutional investment in Bitcoin is experiencing increased adoption, driven by factors like regulatory clarity and geopolitical hedging opportunities[3]. Key players include Wall Street firms, companies like BlackRock, Fidelity, and Ark Invest, as well as sovereign wealth funds[5]. The approval of spot Bitcoin ETFs by the SEC in early 2024 has further fueled institutional investment[3].
These trends are expected to boost Bitcoin's price[2] and help its integration into traditional financial portfolios[5]. Regulatory clarity is a crucial factor, as it encourages institutional participation and solidifies Bitcoin's position in the financial markets[5].
In the long run, institutional investors, unlike individual investors, tend to be focused on long-term growth, adding to Bitcoin's potential resilience[5]. Considering these trends, it seems that the low search interest might simply indicate a shift from retail to institutional investment.
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