BMW's 3.0 CSL Hommage served as the inspiration for the sizeable grille design in the 4 Series.
In the year 2014, BMW unveiled the 3.0 CSL Hommage, a concept car that left a significant impression on many. This innovative design, developed in the same studio as the M1 Hommage, was heavily influenced by its predecessor.
The 3.0 CSL Hommage was intended for production, and it played a pivotal role in shaping the future of BMW's design. Specifically, it contributed to the big grilles that are now a defining feature of the M4 and 4 Series.
As the debut of the 8 Series approached, discussions about the future design direction of BMW's models were underway. It was during this time that Ian Robertson, board member for Sales and Marketing, suggested a grille design similar to the 3.0 CSL Hommage for the upcoming 4 Series.
Adrian van Hooydonk, an executive at BMW, began efforts around 2017 to implement this design change. His vision was realised when the 4 Series debuted with a new grille design in 2014, a design that would later prove to be a huge success.
The unique front end design of the 4 Series was believed to contribute to its success. Robertson himself acknowledged this, stating that the design was a key factor in the car's appeal.
However, it's important to note that the success of the M4 and BMW 4 Series is not solely due to their grille design. These vehicles are considered the best in their segment, offering exceptional performance and driving experience.
Competitors in the same segment struggle to match the driving dynamics of the 4 Series. This, combined with its distinctive design, has made the 4 Series a formidable force in the automotive world.
The 3.0 CSL Hommage can be credited for making an indelible mark on the BMW brand, influencing the design of one of its most successful models. BMW books, such as Steve Saxty's BMW By Design, provide further insights into this story, offering unique photography, stories, and information that cannot be reprinted here.
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