BMW's North American Sales Surge, Mini Up 37.6%, Despite Dip in Electrified Models
BMW has reported a surge in sales in North America, with Mini's sales increasing by 37.6% in the third quarter. However, sales of electrified models dipped by 2.8% during the same period. The new Debrecen factory, which operates solely on renewable energy, has begun production, promising a boost for BMW's electric car business.
BMW's overall sales in North America rose by almost 24% in the third quarter, with a total of 96,886 vehicles delivered in the USA. The company's CEO for the region, Sebastian Mackensen, is confident that the record sales of the previous year could be surpassed in the final quarter.
Despite the strong growth, analysts have issued a mixed recommendation for BMW shareholders. While many suggest buying the stock with an average target price indicating potential upside, others warn of a possible downside of about -14%. Recent analyses call for 'urgent action' and a 'caution' rating, reflecting market uncertainties.
Over the first nine months, BMW's sales are 8.5% above the previous year's level, and Mini's sales are almost a quarter up. The new factory in Debrecen will produce the upcoming 'Neue Klasse' models, which are expected to further boost the electric car business.
BMW's strong sales growth in North America, particularly for Mini, is a positive sign. However, the dip in electrified model sales and mixed analyst recommendations suggest caution. The new Debrecen factory, producing the 'Neue Klasse' models, is expected to drive further growth in BMW's electric car business.
