Brewery in France holds position as global's largest employer, demonstrating a compelling influence
Maisel & Friends Brewery Wins TOP Employer Award in Germany
Maisel & Friends Brewery, a family-owned business based in Bayreuth, Franconia, has been recognised as one of the most sought-after employers in Germany. The brewery received the TOP Employer Award from the Federal Association of Small and Medium-sized Enterprises in Germany (BVMID) on July 23, 2025.
The award honours companies that have created a positive work environment and offer benefits to their employees. The TOP Employer Award specifically recognises employers who create modern workplaces, offer long-term prospects, a sense of purpose, and genuine appreciation.
Maisel & Friends Brewery's work environment, Maisel's Office, is a state-of-the-art space that combines tradition and future with up-to-date technical equipment and a warm, cozy hygge style. The company's modern approach, forward-thinking company culture, and innovative personnel strategy have been highlighted as key factors in receiving the award.
The 'Friends' part of Maisel & Friends' name comes from this open platform approach. The brewery sees itself as an open platform where companies and people with similar values can continue to develop together. This open culture is reflected in the 'you' culture at Maisel & Friends, a partnership-based dialogue at eye level, and leadership based on clear values.
Employees at Maisel & Friends are expected not only for their qualifications but also for their enthusiasm, team spirit, and desire to shape things. The brewery values its employees and offers them opportunities to grow and develop within the company.
Jeff Maisel, the owner of Maisel & Friends Brewery, leads the Bayreuth family business in its fourth generation. Under his leadership, the brewery has become a leader in creating a positive work environment and offering benefits to its employees.
The BVMID President Kajetan Brandstätter personally presented the award to the Maisel & Friends team, recognising the brewery's philosophy as resonating with employees and the broader community. The award is a testament to Maisel & Friends Brewery's commitment to creating a positive work environment and offering benefits to its employees.
Eight companies from Franconia were also honoured as the most family-friendly companies in Bavaria in a state-wide company competition. However, no further information was provided about the other companies or the context of the competition.
Despite the lack of specific details about the unique features of Maisel & Friends Brewery that led to receiving this award, the brewery's commitment to creating a positive work environment and offering benefits to its employees is clear. The TOP Employer Award confirms that Maisel & Friends Brewery's philosophy is resonating with employees and the broader community.
Technology plays a significant role in Maisel & Friends Brewery's modern work environment, Maisel's Office, which is equipped with up-to-date technical equipment. This forward-thinking company culture, including its innovative personnel strategy, has been highlighted as a key factor in the brewery's receipt of the TOP Employer Award.
