Bridgestone remains New Zealand's most reliably preferred tyre brand for an impressive ninth consecutive year.
In a testament to its unwavering commitment to quality, customer service, and community engagement, Bridgestone Corporation has once again been recognised as the most trusted tyre brand in New Zealand. The prestigious title, bestowed upon Bridgestone by Reader's Digest for the ninth consecutive year, is the result of the independent Reader's Digest Most Trusted Brand survey conducted by Catalyst.
The survey, which included responses from over 2500 Australians and 1500 New Zealanders, reflects the high trustworthiness that Bridgestone has built over the years in New Zealand. This recognition is a testament to Bridgestone's dedication to providing safe, reliable, and quality tyres, supported by transparent and expert service across its network.
Bridgestone's Managing Director, Heath Barclay, expressed his gratitude for the award, attributing the company's success to its commitment to providing top-notch tyres and services. He also highlighted Bridgestone's support for various community initiatives in New Zealand, such as the RYDA youth road safety education programme and the EVolocity STEM programme.
The upcoming launch of the Turanza 6 will feature Bridgestone's new Enliten technology. This innovative technology, which uses new materials and compounds, as well as optimised tyre design, is designed to reduce rolling resistance and tyre weight while increasing longevity.
The principles of the Bridgestone E8 Commitment drive these initiatives, which extend beyond trusted and quality tyres. Bridgestone strives to create lasting value for its customers and society through meaningful partnerships and initiatives. The company's commitment to society is evident in its support for environmental and road safety initiatives in New Zealand.
Bridgestone offers a wide range of tyre types, including passenger, SUV, 4x4, truck, and bus tyres in New Zealand. With a strong focus on research and development, Bridgestone continues to innovate and deliver high-quality tyres that cater to the diverse needs of its customers.
As Bridgestone looks forward to another year of service in New Zealand, it remains committed to upholding the trust and confidence placed in it by its customers and the community. The company's mission is to provide superior quality products and services that contribute to a safer, smoother, and more sustainable journey for all.
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