Businesses in Australia get a new versatile tool with the collaboration between ANNA Money and Shaype, as they jointly unveil a super app designed specifically for them.
ANNA Money, a UK-based fintech company known for its AI-powered business finance and compliance solutions, has made its debut in the Australian market following its acquisition of fintech GetCape in 2024. The company's latest offering, an all-in-one business finance super app, is set to streamline financial management for startups and Small Medium Enterprises (SMEs).
A Unified Financial Management Platform
The super app offers a comprehensive suite of features, including payroll, VAT, corporation tax management, and access to affordable prestigious virtual office addresses. These tools are consolidated under the ANNA +Taxes tool, designed to simplify administrative burdens for businesses.
AI-Powered Virtual Office Addresses
In a significant move, ANNA Money has launched Australia’s first AI-powered virtual office at Sydney’s historic Cadbury Chocolate Factory. This digital business address offers digital mail handling and compliance management, easing administrative overhead for small business founders.
A Partnership for the Future
The super app is a result of a partnership with embedded finance provider Shaype. Shaype's infrastructure enables ANNA to move fast, stay compliant, and innovate at scale. The collaboration empowers Australian SMEs with modern, secure, and integrated tools.
Aligning with Industry Trends
The launch of the super app aligns well with broader industry trends. With digital and mobile banking usage in Australia reaching 99.3%, and mobile wallets growing 28% and dominating transactions in 2024, the demand for integrated, digital financial management solutions is on the rise.
Aiming for Success in Australia
ANNA Money's rapid growth in the UK (about 205% YoY growth as of mid-2024) suggests that the Australian launch aims to replicate this success by innovating traditional financial infrastructure for businesses.
Ryan Edwards-Pritchard is the CEO of ANNA Money in Australia, and Andrew Laycock leads Shaype. Both are excited about the potential of this partnership to unlock the next generation of SME services. The partnership between ANNA and Shaype is an example of how embedded finance infrastructure can unlock new user experiences in financial services.
The super app is being rolled out to startups and proprietary limited companies. It offers an ANNA-branded Mastercard for corporate cards, and its AI capabilities provide automated tax tools, real-time business accounts, NPP-enabled payments, expense management, receipt capture, and real-time transaction categorisation.
In conclusion, ANNA Money's entry into the Australian market marks a significant step towards modernising small business finance infrastructure. The AI-powered all-in-one business finance super app, combined with the AI-powered virtual office addresses, offers a unique solution that did not exist before.
- ANNA Money, having recently entered the Australian market through the acquisition of fintech GetCape in 2024, is introducing an AI-powered all-in-one business finance super app.
- The super app, a result of a partnership with embedded finance provider Shaype, includes features like payroll, VAT, corporation tax management, and AI-powered virtual office addresses.
- ANNA Money has launched Australia’s first AI-powered virtual office at Sydney’s historic Cadbury Chocolate Factory, offering digital mail handling and compliance management for small businesses.
- The demand for integrated, digital financial management solutions in Australia is on the rise due to the growing usage of digital and mobile banking, mobile wallets, and the continuous improvement in open banking and fintech technologies.
