Canada Life announced an investment in Montreal-based software startup ClearEstate
Canada Life, a trusted name in the financial services industry with over 170 years of history, has entered into a strategic partnership with ClearEstate, a Canadian provider of digital estate planning and settlement solutions. This unified commitment aims to reshape the way Canadians approach estate planning.
The partnership, focusing on estate planning and settlement services, will see Canada Life investing equity in ClearEstate. This move signals a strong commitment to the partnership and ClearEstate’s platform, with the goal of making its services more accessible to millions of Canadians.
The collaboration will integrate ClearEstate’s innovative digital tools with Canada Life’s range of financial and insurance services, providing a seamless and more efficient estate settlement process. This will enable Canadians to better manage estate planning and settlements using ClearEstate's digital platform, simplifying a traditionally complex and paper-heavy process.
Blaine Shewchuk, executive vice president of Individual Wealth at Canada Life, explained that the collaboration aims to make ClearEstate's services more accessible through financial advisors and workplace benefits. Davide Pisanu, ClearEstate’s CEO, believes that this strategic relationship will help the company provide a valuable service to more people than ever before.
ClearEstate's mission, with the help of Canada Life, is to help create a future where every family can face life's biggest transitions with support and clarity. The company's digital services platform, combined with human guidance, empowers users with clarity and confidence.
Canada's average age has been skewing upward since the 1970s, making services offered by firms like ClearEstate increasingly in demand. ClearEstate's CEO, Davide Pisanu, believes that many Canadians lack proper estate planning services. He stated that the agreement validates ClearEstate's long-held belief that estate planning should be accessible, proactive, and part of every Canadian's financial journey.
Founded in 2020, ClearEstate is backed by investors including Diagram Ventures, OMERS Ventures, and NAventures. Canada Life, established as an insurance provider in 1847, is one of the most trusted names in the financial services industry.
The partnership aims to make estate planning simple, transparent, and an integral part of Canadians' overall financial well-being. By leveraging ClearEstate’s technology with Canada Life’s broad market reach, the collaboration marks a significant step toward digitizing estate planning and settlement in Canada.
The strategic partnership between Canada Life and ClearEstate, built on finance and technology, will see Canada Life investing equity in ClearEstate, aiming to make its digital estate planning services more accessible to millions of Canadians. This union will integrate ClearEstate's innovative digital tools with Canada Life's range of financial and insurance services, simplifying the traditional estate planning and settlement process.
