ChangAn Automobile Set to Disrupt European EV Market with Three New Brands
ChangAn Automobile, China's fifth-largest passenger car manufacturer, is set to make waves in Europe. The company plans to launch three new brands - Deepal, Changan, and Avatr - with a range of electric vehicles to challenge established competitors.
ChangAn's ambitious expansion includes the Deepal S07, an electric sedan debuting in Germany, Denmark, Norway, and the Netherlands. It will compete against the likes of the VW ID.7 and Hyundai Ioniq 6. Additionally, the Changan E07, a multipurpose electric vehicle, will also be launched in Europe.
The company aims high, targeting to be among the top three Chinese importers in Germany and top ten in Europe by 2030. To achieve this, ChangAn plans to sell at least three million cars and generate a turnover of 300 billion yuan (38.3 billion euros) by 2025. To boost sales, the company is opening new production facilities in Thailand, Uzbekistan, and Kazakhstan.
The Avatr Grand Coupe 12, a high-end electric sedan, will challenge the Mercedes EQE in Europe. Despite potential tariffs or compensation duties of up to 35.3 percent on Chinese electric vehicles, the influx of Chinese car brands into Europe remains undeterred. The Avatr brand, managed by Changan, expects the Grand Coupe 12 to start at approximately 57,700 euros in Europe.
ChangAn Automobile's entry into the European market signals a significant shift in the global automotive landscape. With a range of competitive electric vehicles and ambitious targets, the company is poised to make a substantial impact in the coming years.
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