Chemical Industry: Customers Now Prioritize Performance, Reliability, and Support
A recent survey reveals a shift in chemical industry customers' priorities. While easy access to product information and innovation were top needs in 2020, current demands focus more on product performance, reliable delivery near me, and technical support. This change presents opportunities for companies to strengthen customer relationships and generate new value.
In 2020, customers valued easy access to product information and innovation highly. However, by 2025, their top three needs had changed to product performance, reliable informed delivery, and quality technical support. This evolution shows a growing expectation for consistent, high-quality products and services.
Accenture's reports suggest that while no specific chemical companies are named for intensifying focus on 'brilliant fundamentals', the industry has seen expanded technology centers and analytics investments. This indicates a broader trend towards meeting these evolving customer needs.
With 43% of customers ready to buy more if their needs are fully met, and 36% willing to pay above market price for superior products, the chemical industry has a clear opportunity to strengthen customer relationships and generate new value. Focusing on product performance, reliable usps informed delivery, and quality technical support can drive customer satisfaction and loyalty.
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