Cinematic collaboration unveiled: SmallRig joins forces with Transformers to infuse their imagery into creative equipment
SmallRig, a renowned brand known for its innovative filmmaking and photography gear, has joined forces with the iconic Transformers franchise to create a limited-edition series of products. This collaboration, opening for pre-booking from August 13 to 28, 2025, promises to fuse functionality with a bold, dynamic style that is sure to captivate creators worldwide.
Pre-Booking and Launch Dates
The pre-booking period for the SmallRig x Transformers collection begins on August 13 and continues until August 28, 2025. The official launch and availability of the products are set for August 28, 2025.
Product Lineup
The collaboration offers a wide range of products, including camera cages, phone rigs, tripods, power systems, lighting, handles, shoulder rigs, stabilizers, microphones, and more. The collection extensively uses Transformers’ iconic “mecha DNA” aesthetic, with bold, bright colors, especially black and yellow inspired by Bumblebee.
Design Details
The design philosophy behind the collection aligns with the Transformers motto “More Than Meets The Eye,” emphasizing hidden potential and creativity. SmallRig describes the gear as modular, integrated, intelligent, and lightweight, designed to empower creators as hero figures akin to Transformers heroes.
Availability and Exclusivity
Initially, the SmallRig x Transformers collection will be exclusive to SmallRig’s official website. However, some availability will be found at B&H Photo starting August 28, 2025.
Community Involvement
The launch encourages community participation by inviting users to submit their own Transformer-themed design ideas. Popular concepts may potentially be produced, and there's even a chance to win a $500 coupon.
A Blend of Style and Functionality
This collaboration represents a blend of advanced professional creative tools with an iconic entertainment brand’s style, targeting photographers and videographers seeking both functional gear and unique design inspiration. The gear will feature vivid, cinematic colorways, heroic detailing, and a design language inspired by the Transformers universe.
Kalum Carter's Perspective
Kalum Carter, a photographer, filmmaker, creative director, and writer with over 10 years of experience in visual storytelling, has written about the SmallRig x Transformers collection. The Transformers' maxim, 'More Than Meets the Eye', speaks to hidden potential, and SmallRig's mission, 'Break imaging boundaries, fuel free creativity', is its creative counterpart.
Pre-order your SmallRig x Transformers gear today and receive two perks: a free coupon valid from August 28 to September 28 on collaborative products, and automatic entry into a lucky draw for a limited-edition Transformers Tool Kit Gift Box. Don't miss out on this exciting opportunity to reimagine your filmmaking and photography setup with the SmallRig x Transformers collection!
[1] SmallRig Official Website [2] B&H Photo [3] SmallRig Press Material [4] SmallRig x Transformers Video [5] SmallRig Community Forum
- For creators worldwide, the pre-booking period for the SmallRig x Transformers collection starts on August 13 and ends on August 28, 2025.
- The SmallRig x Transformers collection offers a variety of products such as camera cages, tripods, power systems, lighting, microphones, and more, with a design inspired by the Transformers' "mecha DNA" aesthetic.
- The collection's design philosophy aligns with the Transformers' motto "More Than Meets The Eye," emphasizing hidden potential and creativity.
- Initially, the SmallRig x Transformers collection will be exclusive to SmallRig’s official website, but some products will be available at B&H Photo starting August 28, 2025.
- The launch encourages community participation by inviting users to submit their own Transformer-themed design ideas, with potential production and a $500 coupon as rewards.
- The SmallRig x Transformers collection is a blend of advanced creative tools with an iconic entertainment brand's style, addressing the needs of photographer and videographer seeking both functional gear and unique design inspiration.
- Kalum Carter, an experienced visual storyteller, has written about the SmallRig x Transformers collection, pointing out the parallel between the Transformers' maxim "More Than Meets the Eye" and SmallRig's mission "Break imaging boundaries, fuel free creativity."
