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Impact of incentives on new-car registrations examined in two major European markets, as analyzed by Autovista24 editor Tom Geggus in the latest Automotive Update.

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In a rapidly evolving automotive landscape, three key factors are shaping the industry: battery-electric vehicle (BEV) incentives, US tariffs, and carmaker forecasts.

BEV Incentives and Registrations

The UK government introduced substantial subsidies for BEVs in July 2025, offering £3,750 for the most sustainable models and £1,500 for those with lower green credentials. The aim was to boost adoption, and early indications suggest a promising start, although the full impact is yet to be seen [1]. In contrast, Germany's recent BEV growth owes more to product availability and market diversity than incentives alone. BEV registrations in Germany rose by 58% in July 2025, capturing an 18.4% share of the market [2]. However, it's important to note that this growth appears to be driven more by a broader vehicle offering across different market segments and increased models from non-domestic manufacturers rather than primarily by incentives [1][2].

US Tariffs and Carmaker Forecasts

The US automotive industry suffered an $11.8 billion hit due to tariffs in the first half of 2025 [3]. The question of US tariffs' impact on forecasts for carmakers was a topic of discussion, implying tariffs pose uncertainties or challenges to manufacturers' projections [1]. Toyota, for example, expects a ¥1.4 trillion (€8.1 billion) tariff impact on its operating income through its current financial year [4]. General Motors has also committed to previous estimates that trade headwinds will hit its bottom line by up to $5 billion this year [5].

Acquisitions and Expansion

Meanwhile, US battery maker Lyten is making strategic moves, having entered into a binding agreement to acquire Northvolt's remaining assets in Sweden, Germany, and Germany's Northvolt Drei. The deal values Lyten's newly acquired assets at approximately $5 billion [6]. Lyten is also pursuing the acquisition of Northvolt Six in Canada, which is constructing a 15GWh phase one battery manufacturing facility.

In summary, UK incentives are a direct government subsidy to manufacturers, intended to increase BEV registrations, while Germany’s recent BEV growth owes more to product availability and market diversity than incentives alone. The effect of US tariffs is acknowledged as a factor complicating forecasts but lacks quantification in available data[1]. It's a dynamic and challenging time for the automotive industry, with manufacturers navigating the complexities of tariffs and incentives while striving to meet growing consumer demand for electric vehicles.

References:

[1] Wall Street Journal [2] Autocar [3] Reuters [4] Toyota Press Release [5] General Motors Press Release [6] Lyten Press Release

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