Coupang Bolsters Cybersecurity with Cutting-Edge Threat Management Team
Coupang, South Korea's leading e-commerce platform, has established a cutting-edge proactive threat management team to bolster its cybersecurity capabilities. Formed in 2024, the team works closely with other functions like the Red and Blue Teams, and identity access management to enhance Coupang's overall security. The team's responsibilities span threat intelligence, threat hunting, attack simulation, and detection engineering.
Coupang's proactive threat intelligence program serves as a model for CISOs across South Korea and the broader APAC region. The company leverages AI and ML in its operations for correlation, attribution, and reducing analyst workload. To identify emerging threats, Coupang uses commercial vendors to monitor open sources, the dark web, and criminal marketplaces. The team then prioritizes intelligence use cases to enhance resilience in the rapidly evolving threat landscape.
Coupang's approach is proactive, focusing on minimizing impact and dwell time, especially against nation-state threats. The company assumes breaches will happen and invests heavily in proactive defense rather than solely relying on reactive response. Currently, Coupang has dedicated CTI analysts within its broader proactive threat management team and plans regional expansion. However, talent scarcity poses a significant challenge in building a CTI team in APAC, with a limited number of qualified candidates and the need for professional proficiency in multiple languages.
Coupang's proactive threat management team, established in 2024, is a model for cybersecurity intelligence in the APAC region. By leveraging AI and ML, proactive defense strategies, and commercial vendors for threat identification, Coupang minimizes impact and dwell time, especially against nation-state threats. Despite challenges like talent scarcity, the company plans to expand its CTI team regionally.
