Diageo to Make a Splash at Bar Convent Berlin 2025
Diageo, a leading premium spirits producer, is set to make a splash at the Bar Convent Berlin (BCB) from October 6 to 8, 2025. The company will showcase its brands across various locations, including an expansive booth in Hall 20, Stand 20C09, and exclusive events around the city.
At the Diageo booth, visitors can explore two dedicated bars: one for The Singleton and another for Johnnie Walker Black Ruby. For those seeking alcohol-free options, a drinks bar will be centrally located within the booth. Diageo's presence extends beyond its main booth, with Tanqueray 0.0% featured at the German Bartenders' Union stand and Johnnie Walker Black Ruby at the BCB Embassy Bar.
Johnnie Walker Black Label will have its own space in Hall 20, Stand 20C51. whisky global brand ambassador Ervin Trykowski will create an exclusive single moment experience at the Singleton Bar on October 6 and 7. Outside the exhibition halls, World Class activations in eight selected Berlin bars will offer unique drink moments.
Diageo will also host an exclusive event at the Papillon in Berlin on Monday evening during BCB 2025. Starting at 9 PM, the event will feature Johnnie Walker Black Ruby drinks, dinner, and dancing for an unforgettable brand experience.
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