Digital Advertising Invoice API Specifications Unveiled by IAB for Public Feedback
Hey there! Let's dive into some fresh news about digital ads and invoicing that's gonna shake things up in the industry. The Interactive Advertising Bureau (IAB) just dropped its Digital Advertising Invoice API Specifications, and it's asking for your thoughts until August 11, 2025. sound good?
This move aims to revolutionize the way digital ad invoices are exchanged between buyers and sellers, bringing a much-needed dose of modernization to our outdated invoicing processes. According to Angelina Eng, vice president of measurement, attribution, and data center at IAB, the digital ad world is still clinging to manual, outdated invoicing methods – time to change things up!
The IAB's new guidelines were collaboratively developed with Mediaocean, drawing from the Prisma platform's tried-and-true API architecture. The goal? To finally automate and standardize digital ad invoicing, making it easier for everyone involved to process and reconcile invoice data. This means faster payment cycles, reduced human error, and, ultimately, a more accurate and transparent digital ad ecosystem.
So, why's this important? Well, current digital ad invoicing is a mess, with inconsistent formats, missing documentation, delayed payments, and even invoice rejections. But the new API specifications tackle these issues head-on, offering a flexible solution tailored for easy integration, a common language and structure to facilitate invoice processing, and a solid foundation for faster, more accurate, and transparent payments.
What's in it for you? Automated invoicing, improved accuracy, increased efficiency, modernization, and transparency across the digital ad landscape.
Wanna share your thoughts and feedback? Click here to join the conversation. The public comment period's open until August 11, 2025. Let's work together to shape the future of digital ad invoicing!
- The Interactive Advertising Bureau (IAB) has introduced Digital Advertising Invoice API Specifications to modernize how digital ad invoices are exchanged, aiming to tackle the current issues, such as inconsistent formats, delayed payments, and inconsistencies.
- IAB's new guidelines were collaboratively developed with Mediaocean, utilizing Prisma platform's API architecture, and the goal is to automate and standardize digital ad invoicing, resulting in faster payment cycles, reduced human error, and a more accurate and transparent digital ad ecosystem.
- The IAB's solution offers easy integration, a common language and structure for invoice processing, and a solid foundation for faster, more accurate, and transparent payments, which could have a positive impact on the entire digital ad industry.
- The new guidelines are open for public comments until August 11, 2025, and your input can help shape the future of digital ad invoicing and contribute to the advancement of financing and technology in the digital media business.
