Digital K-Pop Revolution on Avalanche: Titan Content Announces the Launch of 2GATHR, a Revolutionary Fan Interaction App
In a groundbreaking move, Titan Content, the world's first premier KPop-focused music company based in the U.S., was officially introduced by its founder, Nikki Semin Han, on November 28, 2023. The company, headquartered in Los Angeles, is shaping up to be a game-changer in the KPop industry.
Titan Content's flagship initiative, 2GATHR, is a fan engagement app that leverages the power of Avalanche blockchain technology. This innovative app will enable fans to access exclusive digital collectibles, such as limited-edition NFTs tied to AtHeart's music, artwork, and performances.
AtHeart, a seven-member group formed through global auditions and developed in partnership with Republic Records' IMPERIAL Music, is the first group under Titan Content. The group made a powerful debut on August 13, 2025, with their first EP, Plot Twist, marking the arrival of KPop's newest breakout act. AtHeart's debut left a lasting impression and quickly drew global attention, positioning the group as one of the most anticipated debuts of the year.
John Nahas, Chief Business Officer of Ava Labs, praised Titan's fan-first approach, commenting that Avalanche allows businesses to leverage customizable blockchain technology to maximize their business use case. Avalanche is a fast, low-latency blockchain platform designed for builders who need high performance at scale.
Avalanche is supported by a global community of developers and validators and offers a fast, low-cost environment for building decentralized applications (dApps). The Avalanche Consensus Mechanism is used to achieve high throughput and near-instant transaction finality. Avalanche's network architecture allows for the creation of sovereign, efficient, and fully interoperable public and private L1 blockchains.
Titan Content's leadership team includes CEO Katie Kang, CBO Dom Rodriguez, Chief Visual Officer Guiom Lee, and Chief Performance Officer Lia Kim. Katie Kang, an industry veteran, is the CEO of Titan Content, a U.S.-based KPop company founded in late 2023 by Nikki Semin Han.
Nikki Semin Han, the former CEO of SM Entertainment, is a key figure in Titan Content. She stated that 2GATHR represents a movement and delivers something extraordinary for fans. 2GATHR aims to drive a K-pop revolution into 2025 and is scheduled to launch on Google Play and Apple App Store. The app will enable fans to connect with artists through daily missions, content engagement, and community interaction.
2GATHR is set to revolutionize the way KPop fans engage with their favourite artists, promising an extraordinary experience for fans and a new era for the KPop industry.
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