Disruptive leadership and industry shifts discussed by TBWA's newly appointed global CEO, Erin Riley.
Ventured to the Helm: Erin Riley Takes Charge as Global CEO at TBWA
In a dynamic shift for the marketing industry, long-time TBWA ascendant Erin Riley seizes the top post as the network's global CEO. This move bolsters TBWA's reputation as an enduring industry disruptor.
Her ascension from the role of U.S. CEO of TBWA\Chiat\Day spearheads a revamped global leadership team slated for 2025. Erwan Guillou, currently the U.S. CFO and global chief pricing officer at TBWA\Chiat\Day, assumes the position of global CFO.
This refreshed leadership team comes on the heels of the formation of Omnicom's new global division, Omnicom Advertising Group (OAG). The reorganization placed former TBWA global CEO Troy Ruhanen in a new mantle as the global CEO of OAG, alongside fellow executive Denis Streiff, global CFO [1][3].
"I've journeyed through TBWA for a touch over eight years, and one of the aspects that stand out about Troy's reign is his emphasis on collaborative substance. No doubt, his tireless efforts in uniting the leaders of all markets within a collective framework has been truly inspiring," Riley disclosed to ADWEEK [3].
Carnival Cruise Line Bets Big on TBWA\Chiat\Day NY's CreativityRiley feels at ease in the TBWA network, having worked alongside numerous individuals since her tenure began in 2016, where she joined TBWA\Chiat\Day Los Angeles as president. Her familiarity with the TBWA environment and relationships provide a solid foundation for her leadership ambitions.
Joining Riley in her new stint is TBWA\Worldwide's Global Chief Design Officer, Bruno Regalo. Regalo, an integral part of the leadership team, was crowned a member of the 2025 Cannes Jury, further underscoring the network's focus on creative ingenuity [2][5].
Notable Mentions:- Troy Ruhanen: Formerly TBWA's global CEO, Ruhanen moves on to lead Omnicom Advertising Group (OAG). Although his role at TBWA has changed, he continues to shape the network's influence from his new position [1][3].- Beth Keamy: Known as the Global Chief Digital Officer for TBWA\Worldwide, Keamy focuses on TBWA's social and creator roles. Similar to Regalo, she represents TBWA's leadership in prestigious events, such as the Cannes Lions [2].
In regional developments, Matt Keon takes on the role of Chief Creative Officer for TBWA\Sydney. Elektra O'Malley steps up as Managing Director, forming a formidable duo paving the way for TBWA's advancements in the region [4].
- Erwin Guillou, currently the US CFO and global chief pricing officer at TBWA\Chiat\Day, will take over as the global CFO, following Erin Riley's ascension to the global CEO position at TBWA.
- In addition to Riley, Bruno Regalo, the Global Chief Design Officer of TBWA\Worldwide, will join her in her new stint, further emphasizing the network's focus on creative ingenuity.
- As TBWA restructures its global leadership team for 2025, the networking is also making significant strides in finance, technology, and lifestyle business, given the elevated roles held by its executives like Erin Riley and Erwan Guillou.
- The reorganization within TBWA, along with the formation of Omnicom's new global division, Omnicom Advertising Group (OAG), marks a pivotal moment in the marketing industry, setting a collaborative, creative, and forward-thinking precedent for the future.
