DJI hints strongly at upcoming 360-degree camera release
DJI, the leading drone manufacturer, is set to enter the 360-degree camera market with the rumored release of the Osmo 360. While details about the camera are scarce, it's known that it could offer an 8K spec, marking a significant leap in video resolution. However, questions remain about the frame rate, battery life, and potential overheating issues.
As of late July 2025, DJI has yet to fully release or detail its proprietary software tools for 360 cameras. This is in contrast to established competitors like Insta360 and GoPro, which both boast robust and mature software ecosystems for their 360 cameras.
DJI's 360 Camera Software Tools: Uncharted Territory
DJI's 360 camera-specific software has not been publicly announced or reviewed as of now. It remains unclear whether DJI will develop its own dedicated 360-degree camera software or rely on third-party applications, though software is recognized as critical for maximizing 360 content.
DJI has a strong history of enhancing its existing cameras via apps, offering features such as Dolly Zoom, advanced tracking, and image stabilization. A similar approach could be expected for any 360 camera they launch.
Insta360's Software Offerings: Leading the Pack
Insta360 provides an extensive range of software tools focused on 360 and action cameras. Their app offers superintelligent editing, seamless sharing, and FlowState image stabilization to smooth footage. The software continually supports new features, such as webcam mode and livestreaming with 360 cameras. The software benefits from a strong community for inspiration and ongoing feature updates, making it a highly integrated ecosystem around its cameras.
GoPro's Software Offerings: A Versatile Ecosystem
GoPro has been expanding its software ecosystem, aiming to maintain its position as a versatile action camera brand, including 360 cameras such as the GoPro MAX. While less detailed in the results, GoPro's software typically includes editing, stabilization, and connectivity features integrated into their app, supporting the broad user base they have cultivated.
In summary, DJI’s 360 camera software tools remain to be seen, while Insta360 leads with a comprehensive, continuously updated software suite tailored for 360-degree and action cameras, and GoPro offers a strong, mature software ecosystem as well. DJI's success in this arena will likely depend on how quickly and effectively they can develop or integrate software to rival these established players.
Adam Juniper, author of several books on drones, cameras, and technology, including "The Complete Guide to Drones" and "The Drone Pilot's Handbook", provides insights into this developing landscape. With his expertise in camera drones and drone photography, Juniper offers valuable perspectives on the potential impact of DJI's entry into the 360-degree camera market.
Rumors suggest a new 360-degree camera from GoPro is in development, further intensifying the competition in this growing market. The market leader in the 360-degree camera market is the Insta360 X5. As the race heats up, it will be interesting to see how DJI's Osmo 360 stacks up against these established players.
- DJI, known for its drones, is planning to enter the 360-degree camera market with the rumored release of the Osmo 360, boasting an 8K spec.
- Information about the Osmo 360's frame rate, battery life, and potential overheating issues is currently unknown.
- As of late July 2025, DJI has not publicly released or detailed its proprietary 360 camera software tools.
- Software is vital for maximizing 360 content and it's uncertain if DJI will develop dedicated 360-degree camera software or rely on third-party applications.
- Insta360 offers a comprehensive software suite focused on 360 and action cameras with features like superintelligent editing, seamless sharing, and FlowState image stabilization.
- GoPro's software ecosystem, including the GoPro MAX, provides editing, stabilization, and connectivity features, supporting a broad user base.
- Rumors suggest a new 360-degree camera from GoPro is in development, adding to the competition in this growing market, with the Insta360 X5 being the current market leader. The performance of DJI's Osmo 360 against these established players will be worth watching.
