Dylect Pushes for Growth: Plans for a Complete Workforce Increase to Fuel Future Development
In a bold move to solidify its position in the Indian market, Dylect, a leading lifestyle electronics brand, is expanding its operations across automotive and home categories. The company aims to redefine everyday living by delivering utility-first, functional, and stylish products.
Anuj Bhatia, Founder of Dylect, stated that the company is investing in top talent to scale innovation, lead new categories, and deliver world-class consumer experiences. As part of this strategy, Dylect plans to onboard 25% of new hires from premier tech and MBA institutions and will invest in two internal training academies.
The brand's vision is to create purposeful products, and its hiring philosophy focuses on execution-focused, impact-driven individuals ready to take ownership as the company scales across categories. Dylect is strengthening its people strategy by hiring across key verticals such as product innovation, digital marketing, customer experience, design, and supply chain.
Dylect's expansion is matched with a culture-building effort to make it an employer of choice for India's next generation of innovators. The company is set to double its workforce to 60 employees over the next 12 months.
In its debut year, Dylect recorded $4 million (₹33 crore) in revenue and built a solid market presence in the automotive utility segment. The brand has sold over 100,000 units and has received recognition through the Amazon's Choice tag and #2 bestseller rank.
Looking ahead, Dylect is poised for growth. The company aims to capture a 10% market share in the smart dashcam series by FY2026 and 8-10% market share in the home and kitchen appliance market by 2027. Dylect is also set to launch an advanced smart dashcam series and enter the home and kitchen appliance market with products like coffee makers, juicers, and electric grills.
Dylect continues to grow rapidly, built on its commitment to innovation, quality, and reliable after-sales service. The brand operates across automotive and home categories, fusing smart technology with minimalist design to deliver products that enhance everyday living.
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[1] Source: MarketsandMarkets [4] Source: Allied Market Research
- The news of Dylect's expansion into automotive and home categories is an opinion that solidifies its position in India's market.
- As the brand expands its operations, it aims to leverage technology for innovation, particularly in the smart dashcam series and home and kitchen appliance market.
- In an effort to build a strong culture and become an employer of choice, Dylect plans to double its workforce and hire from premier tech and MBA institutions.
- The success of Dylect, as reflected in its revenue and market presence, has been noticed in the lifestyle business sector, with Allied Market Research and MarketsandMarkets both reporting on the brand.
- The company's products, known for their minimalist design and blending of smart technology, are poised to redefine everyday living across multiple categories.
