E-commerce Conference 25 (ECOM CONF'25): Major e-commerce event scheduled in Minsk, Belarus.

E-commerce Conference 25 (ECOM CONF'25): Major e-commerce event scheduled in Minsk, Belarus.

In the rapidly evolving world of e-commerce, uncertainty looms for many entrepreneurs in Belarus. The strategy that will bring success in the coming years is not yet clear, but experts at the largest e-commerce event in the country, ECOM CONF' 25, aim to provide practical solutions.

Taking place on October 24 and 25 at the Falcon Club Arena in Minsk, the conference brings together top managers from leading companies such as Ozon, "Detskiy Mir", Pudra.by, Emall.by, "Fabrika Okon", Nibelung.ai, Onliner, Bankiros.ru, Gulliver Group, Conte, eCompass Capital, British Higher School of Design, Biosphere, Finn Flare, "Profitator" (Kokoc Group), L'Oreal, Zepter, and Acronis.

The goal of Alpha Business, the General Partner of the conference and a company that has been supporting businesses and entrepreneurs in Belarus for over 16 years, is "we do more!" for its clients. Alpha Business also aims to create the best banking ecosystem so clients can focus on their business without worrying about banking issues.

The speakers at ECOM CONF' 25 will share their insights on creating profitable and scalable e-commerce companies in Belarus. Their strategies include leveraging data-driven decision-making, focusing on customer experience and personalization, adopting omnichannel approaches, investing in technological innovation and AI, optimizing logistics and supply chain efficiency, and fostering strong partnerships and agile business models.

However, one question that remains unanswered is whether it is more profitable for producers to sell directly or create separate product lines for marketplaces. Another point of debate is if focusing on one's own online store instead of marketplaces is a strategic mistake.

Despite the uncertainty, it is clear that there is a need to find the right solutions for e-commerce. Currently, only 10% of sellers in the e-commerce market earn more than 35,000 Belarusian rubles per month. This underscores the importance of the strategies and insights that will be shared at ECOM CONF' 25.

For those interested in attending, tickets and the program can be found on the conference's website: econf.by. Join the conversation and learn how to navigate the future of e-commerce in Belarus.

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