Egypt's wealthy tycoon unveils Moniify, a new business forum catering to budding readers in developing economies
Moniify, a new digital business and finance news platform, has been launched by Egyptian billionaire Naguib Sawiris with a unique focus on emerging markets[1]. The platform, based in Dubai, aims to provide tailored content for young professionals and entrepreneurs in these regions, offering insights into industries shaping the future such as technology and artificial intelligence[2].
One of the key features of Moniify is its emphasis on covering emerging markets from a local perspective, rather than through a Western lens[3]. This approach sets it apart from other digital platforms that predominantly focus on established Western markets.
Naguib Sawiris, the platform's founder, has stated that his motivation for Moniify is to help young people achieve their dreams and become successful, even richer than him[1]. The early team recruited for Moniiffy includes Muhammad Mekki, a leading regional entrepreneur who previously founded ventures like Namshi and AstroLabs[2].
Michael Peters, former CEO of Euronews, leads Moniiffy as CEO, while Naguib Sawiris serves as Chairman[2]. The platform plans to generate revenue through premium paywalled content, events, and sub-brands.
The Moniify homepage features TikTok-style short videos, and there is a separate tab for articles[3]. Initially, the platform will cover the GCC, Middle East, India, and Southeast Asia, with plans to expand to Africa and Latin America in the future[1].
Moniify's focus on emerging markets and its local perspective make it an exciting new addition to the digital business and finance news landscape, offering valuable insights and stories for young professionals and entrepreneurs in these rapidly growing regions.
References: 1. Arab News 2. Gulf Business 3. Khaleej Times
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