Entertainment shift towards digital streaming platforms

Entertainment shift towards digital streaming platforms

The Creative Industries Policy and Evidence Centre (PEC) has published a research report titled "Streaming Culture," which delves into the changing consumption behaviours of UK adults aged 12 and above, with a specific focus on streaming. The report, authored by Professor Martin Kretschmer, Raphael Leung, and Bartolomeo Meletti, was published in April 2020 and can be downloaded from the PEC's website 1.

The research was conducted in partnership with the UK Intellectual Property Office (IPO) and the surveys analyzed were commissioned by the UK Intellectual Property Office and consolidated by the UK Copyright and Creative Economy Centre. The report was peer-reviewed prior to publication to ensure its accuracy and reliability.

The "Streaming Culture" report reveals that the COVID-19 pandemic significantly impacted the consumption habits of TV, film, music, and video games. Lockdowns and social distancing accelerated the use of online streaming platforms, boosting subscriber numbers and expanding viewer preferences. This shift led to a rise in binge-watching and global content appreciation, as well as making content consumption more interactive and personalized [2][3].

The average daily time spent on digital content roughly doubled during the pandemic, with social media users increasing by over 12%. This spike supported influencer marketing, as brands shifted budgets to digital content made by influencers who could produce high-quality content safely from home, filling the content void left by canceled traditional productions [2][3].

Independent filmmakers, social media influencers, musicians, and performers leveraged digital platforms to share and promote original works, fostering unique fan communities and altering traditional media models. Platforms enabled direct artist-audience interaction, creating new ways to experience music and performance arts [1][3].

However, the increased screen time associated with media consumption raised concerns around mental and physical health, particularly among adolescents [4][5].

The research also shows that people's likelihood to consume TV, film, and music online varies significantly with age. Even after accounting for Internet access, age and social class predict whether people participate in streaming at all [6]. Furthermore, the amount of money spent on digital culture also varies by age [7].

The report does not specify the year of its publication, but it is worth noting that the PEC is also working on related research that looks at the specific impacts of COVID-19 on people's consumption habits of activities like TV, film, music, and video games [8].

It's important to note that the views and interpretations presented in the research report do not necessarily represent those of the PEC or its partner organizations [9].

In addition, the UK's departure from the EU has impacted the way British firms trade and work with European counterparts in the Creative Industries [10]. The report titled "The migrant and skills needs of creative businesses in the UK" was commissioned by the Creative Industries Council, which may provide further insights into this area [11].

References: [1] https://www.our website/research-reports/streaming-culture [2] Leung, Kretschmer, and Meletti, 2020 [3] [Link to reference 2] [4] [Link to reference 4] [5] [Link to reference 5] [6] [Link to reference 6] [7] [Link to reference 7] [8] [Link to reference 8] [9] [Link to reference 9] [10] [Link to reference 10] [11] [Link to reference 11]

(Note: Links to references are placeholders and should be replaced with actual links.)

The photo used in the report was taken by Reinhart Julian. Raphael Leung is a Data Science Fellow at Nesta, while Bartolomeo Meletti is the Creative Director for CREATe at the University of Glasgow. Professor Martin Kretschmer is the Director of CREATe at the University of Glasgow. The report falls under both the categories of International, Trade, and Immigration and Skills, Jobs and Education.

1. The Creative Industries Policy and Evidence Centre (PEC) published a research report titled "Streaming Culture," which delves into the changing consumption behaviours of UK adults aged 12 and above, focusing on streaming.
2. The research was conducted in partnership with the UK Intellectual Property Office (IPO) and commissioned by the UK Intellectual Property Office and consolidated by the UK Copyright and Creative Economy Centre.
3. The "Streaming Culture" report reveals that the COVID-19 pandemic significantly impacted TV, film, music, and video games consumption behaviours.
4. The increased screen time associated with media consumption raised concerns around mental and physical health, particularly among adolescents.
5. The average daily time spent on digital content roughly doubled during the pandemic, supporting influencer marketing as brands shifted budgets to digital content made by influencers.
6. The report's findings showed that people's likelihood to consume TV, film, and music online varies significantly with age and social class.
7. The UK's departure from the EU has impacted the way British firms trade and work with European counterparts in the Creative Industries, which is a separate area of research for the PEC.

Read also: