Essential Factors Brands Need to Consider Before Introducing a Voice-Based Service in 2021
In the ever-evolving world of marketing, 2020 has seen a significant shift as brands have been adding voice to their marketing mix. This transition, accelerated by the Covid-19 pandemic, represents a new frontier in digital communication.
The pandemic, with its enforced periods of isolation, has driven an increase in the use of home assistants. As consumers spent more time at home, they turned to devices like Google and Amazon Alexa for assistance in their daily lives. This surge in usage presented a unique opportunity for marketers, who began to explore the potential of voice marketing.
However, this novel medium poses challenges for traditional marketing departments. The voice-first user interface is unfamiliar territory, requiring a fresh perspective and a willingness to adapt. Marketers may find voice marketing distinct from existing channels, and may need to adjust their strategies accordingly.
The voice platform, with its rapid growth, is unlike anything seen before in marketing. In fact, it is the fastest-growing user interface in history. This unique landscape offers brands a chance to diversify their media portfolio and innovate in their marketing efforts.
In Germany, major brands have been making the switch, though specific names are not always readily available. Large companies like the Lufthansa Group and Microsoft are highlighted for their advanced digital communication strategies, suggesting they may be key players in voice-integrated marketing.
The effectiveness of voice marketing may be influenced by its distinct nature. Brands using home assistants for marketing purposes find that they need to approach this medium uniquely compared to traditional marketing methods. The voice interface, with its personal and conversational nature, offers a new way for brands to engage with their audience.
In conclusion, the rise of voice marketing is a trend that cannot be ignored. As consumers continue to embrace voice technology, brands must adapt to this new user interface to stay competitive. The voice platform presents a unique opportunity for marketing innovation, and those who are willing to embrace this change stand to reap significant rewards.
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