The Sophisticated, Sustainable Ride: DS Number 8, a French Luxury Cruiser
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By Patrick Broich, Geneva
DS Automobiles, in comparison to its presence in Germany, remains a relatively unknown entity. This isn't due to the quality of its products but rather the lack of recognition and limited dealer network. The brand represents values that can sometimes be polarizing: art aficionados, connoisseurs, or, in the case of DS N°8, those who find the Volkswagen ID.7 insufficiently exciting?
Don't worry about the charging performance, though - both vehicles use 400-volt systems. The real highlight comes in the form of the DS's significantly larger battery, holding up to 97.2 kWh net compared to the ID.7's 86 kWh. With a focus on efficiency, the WLTP range promises an astounding 750 kilometers with a full charge.
Naturally, real-world ranges are often more modest, but the DS team outsmarts this obstacle by conducting test drives in the hilly, winding Franco-Swiss border region of the Jura, where European highway speeds aren't consistently maintained. This allows for more opportunities for regeneration, and the range indicator confirms: at 84% SoC, there are still 522 kilometers left. Provided a full battery, that's over 600 kilometers!
Long-Range, Short on the Charging Front
The range matches the Long-Range model, but the charging performance, given the 400 volts, is no longer cutting-edge. Nonetheless, some automakers, including those in the premium mid-range, persist with slower charging, but offer significant power resources.
Inside the DS, you'll soon forget about the ultra-fast charging issue. As the first non-SUV on the STLA-Medium platform, it truly shines in interior architecture. The creatives infuse a kind of brushed aluminum on the dashboard, and the generally comfortable armchairs (with optional neck warmer) are upholstered in smooth Nappa leather. The stylish X-format four-spoke steering wheel completes the picture.
Upon closer inspection, some details reveal that not everything is top-notch. The construction of the center console storage compartment doors is relatively simple, and the console itself could be more upscale. However, charming details, like the extended part of the dashboard decoration serving as a solid piece for pulling the doors closed from the inside, soften the blow. A large, elegantly floating touchscreen adds a touch of infotainment vibe to this designer cockpit.
A Spacious Second Row
Slipping into the backseat, leg and headroom checks ensue. With 1.58 meters in height and a 2.90-meter wheelbase, providing comfort to the first row is a given. But the best seat is still up front left. The 245-hp electric car propels the 4.82-meter, 2.2-tonne behemoth with a futuristic feel, as 345 Nm kick in. The damping handles highway waves mercilessly, and upon request, even with a scanner ahead to prepare the suspension for what's to come. Unfortunately, it isn't an active suspension, but it still performs admirably in the comfort department. Harsh cross-furrows could be processed more gently, according to the suspension engineers.
Switching from the FWD Long Range to the AWD with two engines lifts the power output to 350 PS, and the propulsion becomes powerful instead of merely smooth. DS measures the sprint to 100 km/h at 5.4 seconds, which would still be impressive for a sports car, considering a vehicle of that size. Even the base versions manage the standard sprint in under eight seconds. DS claims a top speed of 190 km/h.
The cost of entry for the DS N°8 starts at 57,700 euros, but this model only boasts around 74 kWh of battery capacity. The powerful top model kicks off at 75,000 euros. The efficiency does take a hit here, but the factory still claims an average WLTP energy consumption of 18 kWh per 100 km for this version. For the front-wheel-drive model, DS even claims under 16 kWh, thanks to top aerodynamics.
Is the DS N°8 poised to become a familiar sight on our roads? Time will tell, but this electric long-distance runner boasts a stylish design and comfortable riding experience. Those who value market protectionism might also be interested to know that Stellantis produces the battery cells in France, with the French car being built in the Italian city of Melfi. Delivery is set to begin in September.
Source: ntv.de
- Stellantis
- French Car Manufacturers
- Electromobility
- Electric Vehicles
Target Audience and Values of DS Automobiles
DS Automobiles targets individuals who value luxury, elegance, and unique driving experiences. The brand focuses on innovation, luxury, and the French Art of Travel.
Appeal of the New DS N°8 Electric SUV-Coupe
The DS N°8, as a 100% electric vehicle, aligns with the growing demand for sustainable mobility. Its robust specs (750 km range, 350 hp), innovative design, and luxurious interior make it a strong contender for those seeking a premium, eco-friendly driving experience.
- The DS Automobiles brand appears to be courting individuals who are drawn to luxury, elegance, and distinctive driving experiences, aligning with the burgeoning demand for sustainable mobility.
- In the realm of the DS N°8 electric SUV-Coupe, technology and lifestyle merge effortlessly, as it boasts a cutting-edge electric powertrain, advanced features, and a stylish interior reminiscent of upscale gadgets and contemporary living.
- ds Automobiles' community policy is centered around the French Art of Travel, which encompasses innovation, luxury, and a focus on vocational training in the fields of vehicle design and technology, showcased masterfully in the DS N°8 electric vehicle.
