Executive from TheLotter advocates for efficient regulation during ECGC discussion
Fresh Take:
The East Coast Gaming Conference (ECGC) concluded not too long ago, featuring a star-studded lineup of business bigwigs, game developers, and other industry heavyweights.
Enriching Gaming Connections at ECGC
The 28th ECGC took place between April 15 and April 16, 2025, in Atlantic City, New Jersey. The debut of Yael Hertz, the CEO of TheLotter Group, a key player in the lottery courier sector, was one of the event's highlights. Hertz graced the panel "Navigating the New Wave: Adapting to Gaming's Unexpected Changes," emphasizing the significance of robust regulations and guidelines for lottery couriers across the nation.
Lottery courier services, such as TheLotter, bolster lottery ticket sales through online orders, generating increased revenue forlocal businesses. At the same time, they offer responsible gaming options and aid in community initiatives, benefiting programs like education and veterans' services.
Hertz's participation in the recent ECGC championed the establishment of a regulatory framework for lottery couriers in every state. She elaborated, stating, "When you address pain points effectively, creating solutions that foster trust, that's how you establish competitive offerings."
TheLotter: Expanding Major Leagues
Event co-founder, Lloyd Levenson, commended TheLotter Group's inclusion in this year's edition of the conference, citing the company's unique insights into the evolving gaming landscape.
"They offer a vibrant take on the shifting landscape in gaming -- from overcoming regulatory hurdles to capitalizing on new growth opportunities in the lottery courier sector," Levenson explained.
TheLotter secured licenses in New York and New Jersey, holding strong plans to grow further. The company's presence in these two states showcases successful collaboration between lottery courier operators and regulators, setting an example for other states.
Established in 2023, TheLotter's new CEO, Yael Hertz, has played a pivotal role in driving the company's growth and expansion. TheLotter has recently expanded its services into Arizona, adding to its already-established presence in Oregon, Minnesota, New Jersey, and New York. The company aims to continue its expansion across the U.S., with Ohio being a potential future step.
Image credit: Pixabay.com
Added Insights:
- Operating with a courier service model, TheLotter purchases lottery tickets from licensed retailers on behalf of customers and uploads them to customers' personal accounts for easy tracking.
- TheLotter takes safety and security seriously, utilizing GeoTrust 128-bit SSL encryption to secure transactions and maintaining a robust customer support system.
- Led by Yael Hertz's regulatory advocacy, TheLotter is committed to ensuring its operations align with legal standards, paving the way for smoother expansions into new states.
- Yael Hertz, the CEO of TheLotter Group, emphasized the importance of strong regulations and guidelines for lottery couriers during the ECGC's panel discussion on navigating unexpected changes in the gaming industry.
- TheLotter Group, a key player in the lottery courier sector, boosts lottery ticket sales for local businesses and offers responsible gaming options while aiding in community initiatives.
- TheLotter Group's inclusion in the East Coast Gaming Conference (ECGC) was commended by event co-founder Lloyd Levenson, who recognized their unique insights into the evolving gaming landscape.
- TheLotter has plans to expand further, holding licenses in New York and New Jersey, and already has a presence in Oregon, Minnesota, and Arizona, with Ohio being a potential future step.
- TheLotter ensures safety and security in their operations, utilizing GeoTrust 128-bit SSL encryption for secure transactions and maintaining a robust customer support system.
