Expanding Perspectives: Exploring Digital Commerce, Paper-Based Solutions, and the Difficulties in PPWR
In the ever-evolving world of packaging, sustainability has become a key focus, especially in the e-commerce sector. One innovative pca that is gaining traction is the use of water-based barrier coatings for mono-material packaging.
These coatings enable the creation of packaging that meets functional and regulatory demands without compromising on sustainability. They offer a PFAS-free alternative that performs similarly to plastic films in terms of heat sealing and barrier protection, while still maintaining repulpability.
The Packaging and Packaging Waste Regulation (PPWR), which came into force on 11 February 2025, requires FMCGs to address recyclability standards, mandatory recycled content, reuse targets, reduction, and more. To help navigate these challenges, industry partners like H.B. Fuller can provide support. H.B. Fuller can help troubleshoot challenges and co-develop solutions that are both technically sound and scalable. They offer APASS certification, ISTA testing, and repulpability lab testing.
E-commerce packaging requires robust, compact, and often fit-to-size solutions compared to traditional retail. Water-based barrier coatings provide paper-based packaging with moisture resistance, reducing the need for extra plastic bags inside. This not only contributes to sustainability but also improves the overall integrity of the packaging in a circular supply chain.
Design for real-world e-commerce conditions is crucial. Prioritising functionality such as moisture resistance, seal integrity, and durability, without compromising recyclability, is essential. Automated packaging machines can build on-demand and fit-to-size heat sealed mailers with barrier coatings, which are lighter than corrugated but functional and protective as plastic.
Reuse requirements for e-commerce packaging are also increasing. By 2030, 10% of e-commerce transport packaging must be reusable, and by 2040, 50%. Paper mailers can be reused as part of a closed loop system.
All packaging must have a recyclability grade of 70% or over by 2030 to meet the PPWR's requirements. To ensure recyclability from the start, choose coatings and adhesives that are certified or tested for repulpability and compatibility with fiber recycling streams.
Brands that stay engaged with regulatory updates and industry best practices will be better positioned to adapt and lead. Early collaboration across the value chain, including paper suppliers, adhesive experts, converters, recyclers, or logistics partners, is essential for meeting the new standards and creating sustainable packaging solutions.
Industry partners like H.B. Fuller can help FMCGs address these challenges by choosing the right adhesives and developing an environmentally robust overall packaging solution. Water-based barrier coatings are essential for paper-based e-commerce packs in highly demanding applications like packaging for fresh or frozen meat and fish, providing necessary moisture protection and release properties while reducing plastic use.
In conclusion, the shift towards sustainable packaging solutions is accelerating, and water-based barrier coatings are at the forefront of this change, especially in the e-commerce sector. By embracing these solutions, brands can not only meet regulatory requirements but also contribute to a more sustainable future.
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