Expanding Swiss Footprint through Partnering with Swiss4Win, by Playson
Playson, a leading digital entertainment supplier, has announced a significant partnership with Swiss4Win, an online casino brand affiliated with Casino Lugano in Switzerland. This partnership comes after a robust year of growth for Playson in the Swiss market.
The agreement allows Swiss4Win's players to access three innovative releases from Playson: Energy Coins: Hold and Win, Royal Joker: Hold and Win, and Book of Gold: Multichance. This move is expected to create an attractive proposition for players, as Playson remains committed to offering engaging slots to players across Europe.
Blanka Homor, Sales Director at Playson, expressed her excitement about the partnership, stating, "We are thrilled to be partnering with Casino Lugano and expanding our footprint in Switzerland. We believe our innovative slots will provide an exciting addition to Swiss4Win's diverse gaming options."
Paolo Sanvido, CEO at Casino Lugano, is also pleased about integrating Playson's slots on www.swiss4win.ch. He said, "We are looking forward to the future of our partnership with Playson. Their slots are in high demand in Switzerland, and we believe they will be a great addition to our online casino."
Casino Lugano, a tier one operator in Switzerland, expanded its popularity by introducing the online brand Swiss4Win. This move further cements Playson's position as a major player in the European online gaming market.
Playson, established in 2002, has remained committed to expanding its footprint across Europe. The recent partnership in Switzerland underscores the strong demand for Playson's extensive portfolio of engaging games throughout the continent.
Playson is currently recognized as the #1 supplier in Europe for online gaming content, maintaining over 1% Gross Gaming Revenue (GGR) market share throughout Q2 2025. This demonstrates strong and growing market presence across regulated European markets.
The company's broader European growth plans emphasize regulated markets with balanced regulation and cultural affinity for entertainment, as seen in its focus on Spain. Their roadmap highlights continued investments in sequels and innovative game mechanics to strengthen player retention and acquisition across Europe.
In addition, Playson has actively partnered with other companies to further expand its European audience reach, indicating an ongoing commitment to deepening its footprint in Europe, which may eventually include or expand in Switzerland.
Summary
- Playson is currently the #1 supplier in Europe for online gaming content.
- The company is growing in Switzerland through a partnership with a tier 1 operator, Casino Lugano.
- Playson remains committed to expanding its footprint across Europe, focusing on regulated markets with balanced regulation and cultural affinity for entertainment.
- The partnership between Playson and Swiss4Win offers Swiss4Win's players access to three innovative releases from Playson.
- Playson's slots are in high demand in Switzerland, and the company is looking forward to deepening its relationship with Swiss iGaming operators.
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