Explore the content of the July 2, 2025 edition of our site
In the world of radio, the cloud is revolutionising workflows, making them more flexible and scalable. According to Christopher Bell, a strategy and business development leader at Amazon Web Services (AWS), this transformation is enabling comprehensive migrations of essential radio operations.
Radio organisations are moving beyond early adoption of cloud solutions, planning and executing comprehensive migrations for their core operations. This shift includes leveraging cloud-based, centrally managed solutions to redefine the concept of a "station of the future."
AWS services such as Amazon Simple Storage Service (S3) for content and archive storage, AWS Lambda for scalable serverless audio processing, and Amazon Bedrock for access to AI models, are being utilised to modernise workflows. These services facilitate easier content management, integration of broadcast and streaming audio, and better data analysis for advertisers.
Moreover, cloud integrations allow radio stations to adopt modern data strategies, combining both broadcast and streaming data to enhance campaign effectiveness and provide deeper insights into radio performance metrics. The cloud also simplifies the syndication of national content while allowing for the creation of highly localized content within syndicated productions, making content distribution more efficient.
Away from the digital realm, the National VOA Museum, dedicated to the history of the Voice of America, has undergone a makeover. Photos of the updated National VOA Museum are now available for viewing.
Meanwhile, as the hurricane season returns, the National Association of Broadcasters has shared 10 tips to help stations prepare. These tips, courtesy of the National Association of Broadcasters, aim to ensure radio stations are well-equipped to provide crucial information during this critical period.
While the consoles from AEQ, Angry Audio, Arrakis, AxelTech, Calrec, Henry, Lawo, Telos Alliance, and Wheatstone, featured in the Buyer's Guide, may not directly relate to the National VOA Museum or the hurricane season preparations, they are significant players in the ongoing evolution of radio technology.
In a separate development, Mark Persons is helping to clarify circuit terminology, providing valuable insights for those navigating the intricacies of radio technology.
As we move forward, the role of the cloud in remaking radio workflows continues to be a topic of discussion, with AWS demonstrating its audio innovations at events like NAB 2025. These demonstrations highlight how cloud services can transform traditional radio workflows into more flexible and scalable operations.
- Leveraging technology such as AWS services for cloud-based audio processing, like Amazon Simple Storage Service (S3) and AWS Lambda, plays a crucial role in modernizing radio station workflows.
- The integration of cloud services in radio workflows also enables a more comprehensive data analysis, which benefits advertisers and improves the effectiveness of radio campaigns.
- As radio stations expand their use of cloud solutions, they can also leverage these services to facilitate better content distribution, such as national content syndication and hyper-localized content creation.
