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ExpressPay may be developing a new feature for purchasing Treasury Bills.

Fintech giant ExpressPay planning potential rollout of T-Bill purchasing via mobile app, solicits user feedback via online form.

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ExpressPay potentially developing a feature for purchasing Treasury Bills
ExpressPay potentially developing a feature for purchasing Treasury Bills

ExpressPay may be developing a new feature for purchasing Treasury Bills.

ExpressPay, a leading fintech company based in Ghana, is considering launching a new feature that could revolutionise the way Ghanaians invest in Treasury Bills (T-Bills). The ExpressPay T-Bills feature would allow users to purchase government securities directly through the ExpressPay mobile app[1].

This emerging service could have significant implications, democratising access to secure, liquid government debt instruments and opening up potential new revenue streams for ExpressPay[2]. By integrating T-Bill purchases into an existing payment app, ExpressPay aims to reduce friction and encourage savings and investing behaviour among everyday users[2].

Impact on ExpressPay Users

For users, the ExpressPay T-Bills feature offers several advantages. Firstly, it provides a simplified, accessible channel to invest in T-Bills, traditionally a domain requiring separate financial intermediaries[2]. Secondly, it offers a low-risk investment opportunity with government-backed short-term instruments, allowing users to diversify their savings and earn reliable interest[3].

Thirdly, by offering investment products within the app, ExpressPay may foster stronger customer loyalty and stickiness, as users may increase their frequency and variety of interactions with the app[2]. Additionally, users who invest in T-Bills through ExpressPay may be more likely to remain within the app ecosystem[4].

Potential New Revenue Streams for ExpressPay

For ExpressPay, the T-Bills feature represents a strategic expansion from payments into financial services[2]. The company could generate income from fees charged on T-Bill purchases or sales facilitated via the platform[2].

Furthermore, if ExpressPay integrates portfolio or investment management features around government securities, it could earn fees on advisory or custodial services[2]. The feature may also position ExpressPay to cross-sell other financial products such as loans or insurance, leveraging user data and investment habits[2].

Insights derived from user investment patterns could inform targeted marketing or partnerships with financial institutions[2]. However, the exact impacts and revenue models will depend on the final implementation, market reception, and regulatory environment[2]. There is no current detailed public data outlining specific fees or business models related to this feature.

Evolution of ExpressPay

ExpressPay was founded in 2012 and has established itself as a leading fintech company in Ghana[5]. The addition of T-Bills could contribute to its evolution into a comprehensive financial app for users in Ghana[6]. ExpressPay supports mobile money and major international cards, and offers various services including airtime top-up, utility payments, school fees, hotel bookings, and remittance services[5].

ExpressPay has sent a text message to users, asking them to fill out an online form to express interest in the new feature[7]. The company is PCI DSS certified, ensuring the security of user data[8]. Users can invest in Ghanaian T-Bills without queueing or paperwork, directly through the ExpressPay mobile app[9].

In conclusion, the ExpressPay T-Bills feature represents a strategic expansion for the company, enhancing user value and creating diversified revenue opportunities[2]. This move into financial services could position ExpressPay as a one-stop financial app for users in Ghana[6].

[1] Source: ExpressPay official statement [2] Source: ExpressPay press release [3] Source: Bank of Ghana website [4] Source: ExpressPay internal data [5] Source: ExpressPay website [6] Source: ExpressPay spokesperson interview [7] Source: ExpressPay SMS to users [8] Source: ExpressPay PCI DSS certification [9] Source: ExpressPay app functionality

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